Research Papers

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ESOMAR's Research Papers are conference white papers from world's leading marketing, advertising and market research professionals.

ESOMAR members have full and free access to all papers over 18 months old. To access your archive of conference papers head over to MyESOMAR. If you are interested in becoming an ESOMAR member contact our membership team at

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New Frontiers of Qualitative Research

With breakthrough thinking emerging across the behavioural sciences, we have so much more insight today about human behavior than ever before. As qualitative researchers, who seek to explore and...


How We Became Curators of Cool

We dare you to join us for a deep dive into the spirit of youth, the new ball game that the young creative forefront has created and how this will influence ways of doing research. Our presentation...


Is Technology Eating Qualitative Research?

Never before have we had to think about every potential technology release as a way to incorporate new thinking, and ultimately new revenue into the business, and how to make it usable, insightful,...


Leveraging Qualitative for Indigenous Innovations

Global Corporates have strong innovation protocols around quantitative product testing but most typically do not mandate qualitative work. During this presentation we will talk about how to innovate...


Reliability and Predictive Validity in Consumer Neuroscience

Consumer neuroscience research often employs small samples, and questions are frequently raised as to whether resulting inferences are reliable and relevant to real world behaviour. Here we share...


When Should We Ask, When Should We Measure?

The market research industry has relied for so many years on a fundamental data collection tool: the questionnaire. Transition to online research has been done by adapting this old friend to the...


Exploring the use of visuals in the delivery of research data



20:20:20 — 20 predictions for 2020

20:20:20, provocative theories that create real controversy! This research presents some of the latest thinking surrounding our ever-changing industry. There’s something for everyone in this...


The Internet of Things Will Make the Connected Life a Reality

In "The Fearless CEO" issued by Hoggett Bowers, they quote the CEO of a global consumer food business. In response to the explosion in mobile media, technology and resultant changes in consumer and...


Moving Boldly into the Future

Groundbreaking new agile research technology is allowing companies to conduct customer experience research up to 15-times faster, in just days or hours versus weeks or months, to drive much faster...

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For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

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