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For both suppliers and buyers of market research, the ESOMAR Global Prices Study is an essential element of any reference library and is a unique guide in the planning and purchasing of market research.
The Global Prices Study, run every two years, provides insights in the price of research around the world and examines differences in pricing that exist between countries, between types of research projects (and methodology) and over time. For almost 20 years, this biennial comparative analysis has been consistently regarded as one of the most important yardsticks in our profession.
The Global Prices Study 2016 is based on a set of dummy projects for which participating agencies prepare bids. The bids were submitted in response to a set of seven market research projects: six consumer research projects (four quantitative, one qualitative and one using online communities) one B2B project and a set of commercial tariffs for staff time.
This year, a new estimate is added based specifically on a social media listening project. The report also includes some additional qualitative feedback on the understanding of 'nationally representative' sampling, which is a must-read section for both suppliers and buyers alike.
Quotes were provided by 629 agencies across 123 countries (compared to 736 agencies across 119 countries in 2014). The data was collected between February and May, 2016.
The Excel tool is made available to you, enabling you to:
Access to the Prices Study report and the Excel tool is available free to ESOMAR members at MyESOMAR.