Global Market Research 2016
The only global analysis of market research spend

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Author(s): ESOMAR
Date of publication: 20.09.2016
ISBN: ISBN 92-831-0282-7
Order Code: GMR16
Number of pages: 162
 
Hardcover
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EUR 290.00
Members price: EUR 50.00
Hardcover + Digital (PDF)
EUR 299.00
Members price: EUR 50.00
Digital (PDF)
EUR 250.00
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Global Market Research 2016 is the 28th annual industry study undertaken by ESOMAR, in cooperation with BDO Accountants & Advisors. The report reviews the size and performance of the market research industry and explores how the research market continues to expand, using data collected by national research associations, leading companies, independent analysts, as well as ESOMAR representatives. The report is widely used as a point of reference for business investment plans, growth opportunities, merger and acquisition preparation, research projects, academic theses, market studies and reports, as well as advertisements. This year's report includes the research turnover and growth data of more than 90 countries, making it the most extensive yet.

Value:

  • The only global report collecting market size data - making it the industry standard for (local) market size measurements;
  • The only report that presents global and regional aggregates, and country-level market size and growth statistics;
  • Provides a multi-country overview of research spend breakdowns, allowing for easy country comparisons;
  • Is the most detailed report in terms of global research spend breakdowns;
  • Used as a global reference for market research turnover and growth data.

Highlights:

  • ESOMAR's analysis of the market developments across our global industry, based on data gathered from over 90 countries;
  • Informative interviews with over a dozen industry experts and leaders on topics ranging from the use of market research within war zones, to the increasing role of apps in research, to the challenges around data privacy and self-regulation;
  • An explanatory overview of the Top 25 Companies of the industry from CASRO's Diane Bowers.

Additionally this year's edition also features:

  • An analysis of the broader reaches of the market research industry beyond traditional boundaries in collaboration with Outsell Inc.;
  • An overview of the biggest industry news from the past 18 months;
  • Analytical breakdowns and metrics according to region, sector, method and more!

See preview


  FOREWORD 2
I. HIGHLIGHTS 4
1.1 The top line 6
1.2 Regional profiles 9
1.3 Five largest markets 18
1.4 International subcontracting, projects and clients 19
1.5 A review of the market leaders 20
1.6 Spend by client type 22
1.7 Spend by research method 23
1.8 Outlook for 2016 26
     
II. A WHOLE NEW WORLD 28
2.1 What's new? 31
2.2 Want better research? There's an app for that 36
2.3 Rise of the machines - and the analysts 40
2.4 Let's take a vote 44
     
III. #CITIZENSFIRST 50
3.1 To tick or not to tick 53
3.2 When big brother meets big data 58
3.3 Please mind the gap 64
     
IV. FACING DATA 68
4.1 Putting a face to the statistics 71
4.2 We shall not be moved 78
4.3 When success is a smile - or a roof over someone's head 83
     
V. TOP 25 COMPANIES 88
     
VI. KEY FINANCIAL FIGURES 100
     
VII. INDUSTRY JOURNAL 110
     
VIII. ANNEX 118
8.1 Methodology 120
8.2 Turnover, growth and per capita data 122
8.3 Sources of research turnover 134
8.4 Spend by research method and design 142
8.5 Five-year trend 150
8.6 GDP growth rates 2011-2015 152
8.7 Average exchange rates per US$ 154
8.8 Inflation rates 2011-2015 156


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