Digital video at the service of research
Non verbal communications to access the consumers’ subconscious

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Author(s): Sandrine McClure, Marie-Claire Renard
Collection: Congress 2008 - Frontiers
Keywords: Observational Research, Concept Testing

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The paper describes a new research methodology developed by Repères that makes the most of the technical revolution of digital video. VideoStudy uncovers emotions through a dynamic analysis of the gap between verbal and non-verbal registers. It taps into speech, a functional observation of talk and of gestures to measure emotional involvement and uncover consumer insights.

Date of publication: 26.09.2008
ISBN: 92-831-0224-X
Order Code: CON08
Number of pages: 16

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