|Author(s): Sandrine McClure, Marie-Claire Renard
Collection: Congress 2008 - Frontiers
Keywords: Observational Research, Concept Testing
|PDF version (download)|
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The paper describes a new research methodology developed by Repères that makes the most of the technical revolution of digital video. VideoStudy uncovers emotions through a dynamic analysis of the gap between verbal and non-verbal registers. It taps into speech, a functional observation of talk and of gestures to measure emotional involvement and uncover consumer insights.