Questionnaire length and fatigue
Does size really matter?

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Author(s): Sandra Rathod, Andrea LaBruna
Collection: Worldwide Panel Research Conference 2005
Keywords: Web Panel

ESOMAR Excellence Award Nominee - Best Paper 2004/2005
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Questionnaire length and fatigue effects are generally considered relevant factors influencing several aspects of online data collection including, but not limited to, drop out rates in surveys and data quality, however there has been little empirical research to determine the specific impact.

This paper investigates that impact and gives practical advice to researchers to minimize dropout rates and fatigue effects.

Date of publication: 17.04.2005
ISBN: 92 831 1375 6
Order Code: S296-05
Number of pages: 16

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