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How technology improved out-of-home research

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Author(s): Daniel Cuende
Collection: WM3 - Worldwide Multi Media Measurement 2009
Keywords: Audience Research

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Established in 1991, the aim of CUENDE Infometrics has been to design and develop systems and research tools particularly in the media research field. Involved in outdoor research since its creation, the research agency has developed the following Out of Home research systems: MIRO: Ad campaign effectinevess tracking; URBATRACK: OoH impact measurement in fast moving goods purchased in malls, large stores, superstores, etc.; NEURAL-Ext: NeuralNets for outdoor creativity evaluation; GEOMEX; OoH audience measurement system; GEOTRANS;Bus audience system integrated in Geomex; GEOMETRO: Underground & Train audience system integrated in Geomex; and OoH Product Analyzer; All outdoor information centralized in one tool for planning and analysis.

Date of publication: 07.05.09
ISBN: 92-831-0233-9
Order Code: S337
Number of pages: 23

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