ESOMAR is the global voice of the data, research and insights community.
ESOMAR brings together the diversity of our profession. Every day we promote our community's commitment to the highest professional and ethical standards and demonstrate the true value research plays to society and their economies.
We champion…
We inform…
We advise…
We collaborate…
Addressing issues
Digital economy
Data protection and privacy
Freedom to conduct opinion polls
Self regulation
Freedom to sample
Championing data, research and insights
Protecting and promoting the data, research and insights industry is at the core of ESOMAR’s work. We achieve this through projects and initiatives involving our community, the general public and other stakeholders. We also work tirelessly with our association partners around the world to ensure our sector is speaking with one consistent voice to legislators.
Research Choices
Eureka's of Market Research
Free course for journalists – understanding opinion polls
FAQs on opinion and election polls
Advising legislators
ESOMAR works with other associations to monitor international data protection and privacy policy developments and to assess the implications of proposed legislation, for market, social and opinion research. To support researchers worldwide, ESOMAR, in consultation with our expert committees and key stakeholders, develops position papers for regulators which explain and advocate the legitimate requirements of research. By co-operating with national and international associations, ESOMAR provides a global industry voice.
In partnership
We work together with national and international associations that share an interest in the data, research, and insights community, to ensure we speak with one voice whenever possible.
Safeguarding Public Trust
Protecting our Reputation
Capacity-Building
Featured association partners
ESOMAR and national associations of data, research and insights are deepening collaboration through bilateral partnership agreements that aim to strengthen our capacity to deliver valued services to our members.
Social value of research
We champion and are driven by the belief that the research we conduct and the insights we generate add value and have an impact on people’s daily lives.