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ESOMAR Best Paper of the Year Award

Back

This award is given to the overall best paper from all the ESOMAR events held throughout the ESOMAR year (from September to September).

Entry: All Best Paper Award winners from each global ESOMAR event (APAC, LATAM, CONGRESS and FUSION) in the 12 months between each ESOMAR Congress are entered to win the overall prize of EUR 5000. All nominations are judged by an independent international jury.

Criteria

Papers will be judged on the following criteria:

  • The paper contributes to excellence and best practice in research
  • The paper is innovative (i.e. break new ground). It shows high levels of creativity, fresh thinking and innovation in the approach
  • It shows a real understanding of business issues by proving its actual or potential impact on decision-making in business and/or society.
  • It indicates how, and under what circumstances, the theory (or the findings) may be best applied.
  • It focuses on applications, including real examples, across cultures, business sectors and countries
  • It shows real and deep customer and/or consumer knowledge
  • It values scientific, statistical and analytical methods and techniques to gain insight or support decision making

In addition, the Jury may take into account the extent to which the paper is useful in the defense or the promotion of the Profession, or deals with problems facing the Profession, worldwide, in line with ESOMAR principles.

Eligibility

Papers eligible for the award:

  • Must be presented at ESOMAR conferences, ESOMAR annual congress or other major conferences, seminars, symposia, etc. which ESOMAR will hold alone or in cooperation with other organisations in the afore mentioned time span.
  • Have not been previously published in any form and are entirely original (the authors will be required to sign a declaration to this effect).
  • Are supported by a full and relevant bibliography. Papers presented by speakers at the invitation of ESOMAR will not be eligible for the Award.

ESOMAR Best Paper of the Year Award 2018-2019

Nominee
Nominee
The 'Appiness Project
Passive behavioural data fuses with surveys to reveal how Internet and app usage impacts on happiness

Matt Browne, Global Progress, United States
Jennifer Roberton, Respondi Limited, United Kingdom (GB)
Nominee
Nominee
Standing on the Shoulders of Giants
Insights and implications from a ‘duel’ between humans and machines

Volker Bilgram, HYVE AG, Germany
Stefan Biel, Beiersdorf AG, Germany
Signe Worning Løgstrup Jensen, HYVE Innovation Research GmbH, Denmark
Anna Marchuk, HYVE AG, Germany
Nominee
Nominee
The Challenge of a Global Brand in Unstable Times
How to preserve the essence of Coca-Cola empathizing with the consumer’s context in Latin America

Rosaline Hester, The Coca Cola Company, Argentina
Maria Muzio, Compañia de Negocios Moiguer, Argentina
Carolina Porcari, BRAND&NEG S.A, Argentina
Sabrina Scolnic, The Coca Cola Company, Argentina
Nominee
Nominee
The Real Story Ends in Landfill
Using behavioural research and insights to reduce the amount of unrequested goods sent from Australia during times of humanitarian crises in the Pacific Region

Sam Paul, The Behavioural Architects (Australia), Australia
Crawford Hollingworth, The Behavioural Architects, United Kingdom (GB)
Melissa Gill, The Behavioural Architects (Australia), Australia
Jonathan Hanratty, The Behavioural Architects (Australia), Australia

ESOMAR Best Paper of the Year Award 2017-2018

Nominee
Nominee
The Future is Voice
How is voice technology changing the world for consumers and brands?

Arpapat Boonrod, TMRS - Thailand Marketing Research Society, Thailand
Prachawan Ketavan, TMRS - Thailand Marketing Research Society, Thailand
Nominee
Nominee
The Thermometer
Transforming a crisis into an opportunity

Daniela Gail, Unilever de Argentina, Argentina
Agustina Suñer, Unilever de Argentina, Argentina
Nominee
Nominee
Can Chairs Talk?
Image mining & text analytics for strategic planning

Chiara Davanzo Zamarian, Arper, Italy
Preriit Souda, PSA Consultants, United Kingdom (GB)

ESOMAR Best Paper of the Year Award 2016-2017

Winner
Winner
Look Who's Talking?!
Exploring the impact Twitter has had on language and culture

Cecily Long, Flamingo, United Kingdom (GB)
Sara Picazo, Twitter, United Kingdom (GB)
Nominee
Nominee
The Holy Month Of Ramadan Through The Eyes Of Mothers
Furio Pezzoli, Ferrero GCC, United Arab Emirates
Nominee
Nominee
Business in Today's Latin American Society
Responding to conscious consumers and social needs

Stephanie Landers, Euromonitor International, United States
Nominee
Nominee
The Potential Power of Digital Creative
Providing marketers the roadmap to create compelling digital ad units

Cortney Henseler, United States
Samuel Kim, OATH - NEW YORK, United States
Matthew Sharp, AOL, United States
Nominee
Nominee
Sonification
A new way of engaging with consumers in scientific product communication

Damien Velleman, Nihon L'Oreal K.K, Japan
Eri Yamashita, Nihon L'Oreal K.K, Japan
Jung-Yeon Nam, L'Oreal KOREA, Korea, Republic of
Noriko Nakano, Japan Direct Research Ltd, Japan

ESOMAR Best Paper of the Year Award 2015-2016

Winner
Winner
Red Alert
Understanding the demand and supply side of girl child trafficking using a behavioural science approach

Ram Prasad, Final Mile Consulting, United States
Elca Grobler, My Choices Foundation, India
Nominee
Nominee
The Future Fan
Exploring the evolution of music fandom and what it means to brands and the media

Andy Crysell, Crowd DNA, United Kingdom (GB)
Gemma Proctor, Twitter, United Kingdom (GB)
Nominee
Nominee
Coca-Cola Culture Club
Exploring brand execution in point of sale

Alejandro Torres, dichter & neira Colombia, Colombia
Gabriel Neira, dichter & neira Panama, Panama
Jorge Fonseca, The Coca-Cola Company LCBU, Costa Rica
Nominee
Nominee
Turning Shopper Insights into Company-wide Memes
Danone disrupts shopper research by engaging with a tribe of shoppers

Anouk Willems, InSites Consulting B.V., Netherlands
Holly Rozelle, Nature's Way, United States
Niels Schillewaert, InSites Consulting, Belgium
Olesya Govorun, The Dannon Company, United States
Thomas Troch, InSites Consulting, Belgium
Tom De Ruyck, InSites Consulting, Belgium
Nominee
Nominee
Belief, Intent, ACTION!
Bridging the intent-action gap: how behavioural economics and consumer journey mapping explains decision making to identify levers to impel consumer action

Anurag Vaish, Final Mile Consulting, United States
Jeff Mulhausen, Upstream Thinking, United States
Katie Plocheck, Ipsos Open Thinking Exchange, United States
Maaya Sundaram, Bill & Melinda Gates Foundation, United States
Maria Eletskaya, Ipsos, United Kingdom (GB)
Ram Prasad, Final Mile Consulting, United States
Sema Sgaier, United States

ESOMAR Best Paper of the Year Award 2014-2015

Winner
Winner
French Government: Nudge Me Tender
How to turn ethnographic insight into more efficient policy-making

Eric Singler, BVA, France
Françoise Waintrop, SGMAP, France
Richard Bordenave, PRS INVIVO (BVA Group), China
Etienne Bressoud, BVA, France
Nominee
Nominee
The Emergence of I in Indonesia
Understanding how Indonesia is slowly moving from a collective, conformist to a more individualist, assertive society

Satish Pai, Xavier Institute of Management and Entrepreneurship (XIME), India
Monica Cravenetya, Deka Marketing Research, Indonesia
Nominee
Nominee
(Con-)figure it Out!
How Braun uses product configurators to empower consumers in MROC environments and turn ideas into products

Gabriele Stahl, Procter & Gamble, Germany
Dorothée Stadler, HYVE AG, Germany
Volker Bilgram, HYVE AG, Germany
Nominee
Nominee
'Power of Laughter'
Measuring the effectiveness of comedy in generating positive audience engagement

Julia Lamaison, Gfk, United Kingdom (GB)
James Guerrier, Viacom International Media Networks, United Kingdom (GB)
Christian Kurz, Viacom International Media Networks, United States
Jo McIlvenna, McIlvenna Ltd, United Kingdom (GB)
Nominee
Nominee
Make Your Stakeholders Smarter
Moving beyond the dashboard and into configurable insights

Thomas Kelly, United States
Christian Kugel, R/GA, United States
Nominee
Nominee
Coca Cola’s Real-Time Intelligence
Becoming the champions of consumer engagement

Cristina Brand, Talk Inc., Brazil
Carla Mayumi, Box 1824, Brazil
Flavio Marcondes, Coca-Cola Brazil, Brazil
Gabriel Aleixo, System1 Research do Brasil Servicos de Marketing Ltda, Brazil

ESOMAR Best Paper of the Year Award 2013-2014

Winner
Winner
Multimode, Global Scale Usage
Understanding respondent scale usage across borders and devices

Roddy Knowles, Dynata, United States
Annie Pettit, Peanut Labs, Canada
Kartik Pashupati, Research Now, United States
Melanie Courtright, Research Now SSI, United States
Nominee
Nominee
Brand Growth 2.0
The only global language in a local dialect

Richard Herbert, Europanel, United Kingdom (GB)
Raluca Răschip, GfK Romania, Romania
Oliver Koll, Europanel, United Kingdom (GB)
Nominee
Nominee
World Cup: Is it a Good Idea?
Exploring the degree of Brazilians’ optimism

Cristiane Coradi, MC15 Consultoria e Treinamento Ltda, Brazil
Nelsom Marangoni, MC15 Consultoria e Treinamento Ltda, Brazil
Nominee
Nominee
Big Changes Will Deliver a Big Future
What marketing decision-makers expect their customer insight teams to deliver

Adam Riley, Decision Architects, United Kingdom (GB)
David Smith, DVL Smith Ltd, United Kingdom (GB)
Nominee
Nominee
Unveiling Online Shopper's Journey
How to measure online shopper's journey through big data analysis

Sungeun Kwon, TNS Korea, Korea, Republic of
Soyoung Lee, Cheil Communications Inc., Korea, Republic of
Jiyoung Suh, Cheil Communications Inc., Korea, Republic of
Heeyoung Kim, Samsung Electronics Co. Ltd., Korea, Republic of
Yuri Jung, Samsung Electronics Co. Ltd., Korea, Republic of
Heesun Kim, Samsung Electronics Co. Ltd., Korea, Republic of
Minwook Kim, TNS Korea, Korea, Republic of
Nominee
Nominee
How Does Your Cappuccino Feel?
Using synaesthesia to create a visually interactive experience of flavour

Dominique Delfaud, V. MANE FILS SA, France
John Pawle, QRi Consulting Ltd., United Kingdom (GB)

ESOMAR Best Paper of the Year Award 2012-2013

Winner
Winner
Research in a World Without Questions
Tom Ewing, System1 Research Limited - UK, United Kingdom (GB)
Bob Pankauskas, Allstate Insurance Co., United States
Nominee
Nominee
The Myth of the Brand in Asia
James Parsons, Flamingo, United Kingdom (GB)
Nominee
Nominee
Russian Kids and the West
So far, so close

Julia Yuzbasheva, Validata, Russian Federation
Anna Demianova, Validata, Russian Federation
Nominee
Nominee
Who's Afraid of Opinion Polls?
A live case study of spin and rhetoric; what happens when some love and others hate the numbers

Caz Tebbutt, Tebbutt Research - Fiji, Fiji
Jenny Hayward-Jones, Lowy Institute for International Policy, Australia
Nominee
Nominee
Socialized Research
It is the end of market research, as we know it, but we feel fine!

Michael Rodenburgh, Ipsos Open Thinking Exchange, Canada
Nominee
Nominee
Beyond the Silo
Joining the research dots to maximise brand insights for the BMW Group

Sabine Hatz, BMW Group - China, China
Harald Schuster, GfK SE, Germany
Nominee
Nominee
Measuring Emotions Through a Mobile Device Across Borders, Ages, Genders and More
Rolfe Swinton, RealityMine, United States
Rana Kaliouby, Affectiva, United States
Nominee
Nominee
You Love the Web... but How Much?
Measuring the value of the internet

Gabriela Barrios, The Boston Consulting Group, United States
Nominee
Nominee
Reality Check
Re-Establishing Context At The Heart of Intelligent Research

Bob Cook, Firefish, United Kingdom (GB)
Jessica Salmon, BT, United Kingdom (GB)

ESOMAR Best Paper of the Year Award 2011-2012

Winner
Winner
Water wows
Tapping the unleashed potential of mobile phones

Piyul Mukherjee, Quipper Research Pvt Ltd, India
Pia Mollback-Verbic, Quipper Research Pvt Ltd, India
Nominee
Nominee
Translating the language of consumers into global fundraising efforts
Sotta Long, UNICEF, Switzerland
Nick Chiarelli, The Future Foundation, United Kingdom (GB)
Nominee
Nominee
Insight into Poverty
How to approach consumers in crisis

Katarzyna Gawlik, Deloitte Consulting, Poland
Beata Gers, British American Tobacco Poland, Poland
Nominee
Nominee
The game experiments
Researching how gaming techniques can be used to improve the quality of feedback from online research

Deborah Sleep, Engage Research, United Kingdom (GB)
Jon Puleston, Lightspeed, United Kingdom (GB)
Nominee
Nominee
Leveraging the power of social media
The impact of shared news content on consumers

Gregg Liebman, CNN, United States
Carl Marci, Innerscope Research, United States
Nominee
Nominee
Can Survey Gaming Techniques Cross Continents?
Examining cross cultural reactions to creative questioning techniques

Jon Puleston, Lightspeed, United Kingdom (GB)
Duncan Rintoul, IIBSoR, University of Wollongong, Australia
Nominee
Nominee
Social Media Experiences
Consumers or people?

Luis Quijada, Millward Brown Mexico, Mexico
Andres Lopez, Firefly Millward Brown México, S.A. de C.V., Mexico
Nominee
Nominee
Research in a world of irrational expectations
How new thinking from behavioural economics changes the way we look at and conduct research

Abigail Hill, Spring Research Ltd, United Kingdom (GB)
Stephen Phillips, ZappiStore, United Kingdom (GB)

ESOMAR Best Paper of the Year Award 2010-2011

Winner
Winner
Riding the value shift in market research
Only the paranoid survive

David Bakken, Foreseeable Futures Group, United States
Nominee
Nominee
Innovation: return to reality
Michel Ten Donkelaar, IDEXX Europe, Netherlands
Richard Bordenave, PRS INVIVO (BVA Group), China
Nominee
Nominee
Getting into the real world of the shopper
Using eye tracking in a multi-mode research approach

Wim Hamaekers, Thin Slicing VOF, Belgium
Ludovic Depoortere, haystack, Belgium
Nominee
Nominee
Incite to action
Encouraging effective utilization of shopper insights in a global context

Stephanie Grootenhuis, Mondelez Deutschland GmbH, Germany
Bernhard Treiber, 4Dshopper, Germany
Nominee
Nominee
The karmic circle
Helping brick and mortar heritage brands discover their digital avatars

Ira Jhangiani, TNS Global, India
Kalyan Karmakar, Times Kitchen Tales, India
Prakash Dadlani, 3m India Ltd, India
Nominee
Nominee
Synergizing natural and research communities
Towards a perfect synergy between listening into conversations on natural, and on research communities

Stephan Ludwig, University of Maastricht, Netherlands
Carel Vereijken, Danone Research, Netherlands
Niels Schillewaert, InSites Consulting, Belgium
Tom De Ruyck, InSites Consulting, Belgium
Annelies Verhaeghe, InSites Consulting, Belgium
Nominee
Nominee
A long engagement
Why the debate over engagement metrics misses the point

Jennifer Taylor, Ehrenberg-Bass Institute, Australia

ESOMAR Best Paper of the Year Award 2009-2010

Winner
Winner
The future of work
Adam Chmielowski, Truth, United Kingdom (GB)
Leanne Tomasevic, Truth Consulting, United Kingdom (GB)
Keith Bailey, Transport Focus, United Kingdom (GB)
Nominee
Nominee
Looking for Eric
In the search of the hub consumers

Ricardo Lopes, Artplan Comunicação
Leonardo Soares, Ibope Inteligência, Brazil
Nominee
Nominee
NOMINEES FOR THE PRESTIGIOUS EXCELLENCE AWARD FOR BEST PAPER 2009/2010
ESOMAR, Research Now, United Kingdom (GB)
Nominee
Nominee
Health 2.0
Social media as the central nervous system for learning about epilepsy

Rudi Van Campenhout, Merck, Belgium
Annelies Verhaeghe, InSites Consulting, Belgium
Niels Schillewaert, InSites Consulting, Belgium
Nominee
Nominee
It works for us but does it work for them?
How online research communities work for consumers invited to participate

Ray Poynter, NewMR, United Kingdom (GB)
Lou Rubie, Mars Food Australia, Australia
Daniel Alexander, Vision Critical, Australia
Steve Cierpicki, Colmar Brunton Research Services, Australia
Nominee
Nominee
Seizing opportunities inside the crisis
Increasing the value of a pasta brand, case study

Cecilia Iglesias, Molinos Rio de La Plata S.A., Argentina
Monica Kleiman, GfK Kleiman Sygnos, Argentina
Nominee
Nominee
Brands and consumers co-creation
A collaboration panel

Fabio Paiva, Pepsico do Brasil Ltda., Brazil
Carla Mayumi, Box 1824, Brazil
Nominee
Nominee
Billion Dollar Baby
Leveraging Mobile Technology for Research Applications in India

Sandeep Arora, Datamatics Global Services, India
Madhumita Chakraborty, Pepsi, India
Nominee
Nominee
Even better than the real thing
Understanding generation Y’s definition of ‘authenticity’ for the Levi’s brand

Dirk van Kemseke, Levi Strauss Europe, Middle East and Africa, Belgium
Tom De Ruyck, InSites Consulting, Belgium
Joeri Van den Bergh, InSites Consulting, Belgium
Nominee
Nominee
The longest day
Cultural differences in CSR

Micheal Friedman, InSites Consulting, Belgium
Annelies Verhaeghe, InSites Consulting, Belgium
Niels Schillewaert, InSites Consulting, Belgium
Tom De Ruyck, InSites Consulting, Belgium
Nominee
Nominee
Market research
The pathway from consumer needs to final products

Jun Zhang, Beijing Dataway Horizon Co.,Ltd., China
Qing Tan, Discovery and Action Consulting, China
Minghui Zhu, China Vanke Co., Ltd., China
Nominee
Nominee
Evaluating social mission projects in emerging & bottom of the pyramid markets
An innovative behaviour measurement methodology

Namita Mediratta, Unilever, United Kingdom (GB)
Astiti Suhirman, TNS, Indonesia
Raghavan Srinivasan, Raghavan Srinivasan, India

ESOMAR Best Paper of the Year Award 2008-2009

Winner
Winner
A holistic approach to the measurement of WOM
Its impact on consumer's decisions

Edward B. Keller, Keller Fay Group, United States
Barak Libai, Tel Aviv University, Israel
Nominee
Nominee
Eye tracking
Beyond qualitative techniques

Idalia Garza, TV AZTECA S.A.B. DE C.V., Mexico
Nominee
Nominee
The role of insights in the development of the shopper environment
Phillip Adcock, Shopping Behaviour Xplained, United Kingdom (GB)
Danielle Pinnington, Shoppercentric Ltd, United Kingdom (GB)
Nominee
Nominee
Intimate and intimidating
Understanding trends and patterns in food and eating culture

Kirsten Juchem, Rheingold salon GmbH & Co. KG, Germany
Sebastian Buggert, Rheingold salon GmbH & Co. KG, Germany
Jens Lönneker, Rheingold salon GmbH & Co. KG, Germany
Nominee
Nominee
What does research 2.0 mean to consumers in Asia Pacific?
Shizue Vieira, Japan
Andrew Lewis, TRA, New Zealand
Pete Cape, Research Now SSI, United Kingdom (GB)
Steve Cierpicki, Colmar Brunton Research Services, Australia
Ray Poynter, NewMR, United Kingdom (GB)
Nominee
Nominee
Loser, hero or human being
Are you ready for emergent truth?

Wim van der Noort, Dutch Ministry of Public Affairs
Jochum Stienstra, Ferro Explore!, Netherlands
Nominee
Nominee
Living in and adapting to a culture of exposure
Exploring how visibility affects people’s lives, thoughts and feelings

Mitra Martin, Hall & Partners, United States
Jon McNeill, Hunter Qualitative Research, United States
Anita Black, the magnetic collective, United States
Nominee
Nominee
From Bricolage to Pho
Vietnam as a model for global influences and assimilations at meal times

Bach Ngoc Hieu An, TAYLOR NELSON SOFRES VIETNAM PTE.LTD, Vietnam
Alison Dexter, TAYLOR NELSON SOFRES VIETNAM PTE.LTD, Vietnam
Nominee
Nominee
Netnography research
Community insights in the cosmetic industry

Stephan Ruppert, Beiersdorf AG, Germany
Steffen Hück, Trommsdorff & Drüner, Germany
Michael Bartl , HYVE AG, Germany
Nominee
Nominee
Turning the super tanker
The migration from a postal to online methodology

Catherine Garland, TomorrowToday, United Kingdom (GB)
Mark Van Walwyk, MI Pro, Norway
Nominee
Nominee
How Disney bridges the multicultural divide
Building trust as a prerequisite for insight

Paul Caswell, Disney Destinations LLC, United States
Manila Austin, C Space, United States
Nominee
Nominee
Fragrance 2.0
Trends and key insights generated from the social web

Lauranie Nonotte, linkfluence, France
Anthony Hamelle, BBDO Paris, France
Julien Lévy, osMoz c/o Firmenich, France
Nominee
Nominee
Making a difference with consumer insights
Social marketing for behavioural change – insights, interventions and impact

Takashi Takenoshita, Shionogi Limited, United Kingdom (GB)
Angela Spatharou, McKinsey & Company, United Kingdom (GB)
Vivek Banerji, Insight Dojo, United Kingdom (GB)
Nominee
Nominee
Putting fragrance in perspective
The case of the hotels

Howard Moskowitz, Moskowitz Jacobs Inc., United States
David Moskowitz, Moskowitz Jacobs Inc., United States
Marco Bevolo, Marco Bevolo Consulting, Netherlands
Rieko Shofu, Hakuhodo DY Media Partners, Japan
Nominee
Nominee
Shopper sentiments and the environment
A cross-cultural comparison

Scott Young, Perception Research Services International, United States
Nominee
Nominee
NOMINEES FOR THE PRESTIGIOUS EXCELLENCE AWARD FOR BEST PAPER 2008/2009
ESOMAR, Research Now, United Kingdom (GB)

ESOMAR Best Paper of the Year Award 2007-2008

Winner
Winner
Training the next generation
It’s market research, but not as we know it

Mike Cooke, Mike Cooke, United Kingdom (GB)
Phyllis MacFarlane, ESOMAR Foundation, United Kingdom (GB)
Nominee
Nominee
Text analytics in market research
Gaining an innovative advantage

Tom Anderson, Anderson Analytics, LLC, United States
Nominee
Nominee
A scientific explanation of the role of fragrance in branding
David Thomson, MMR Research Worldwide Ltd, United Kingdom (GB)
Nominee
Nominee
From bullock carts to techno toys
The telecom explosion at the base of the pyramid

Ruchika Gupta, Borderless Access Pvt. Ltd., India
Anjali Puri, TNS India, India
Nominee
Nominee
Serious play
Innovation in the digital space

J. Alyson Bryant, AARP, United States
Nominee
Nominee
Doot doot. From bpm to spm
How inner feeling become outer signs

Michael Wittenberg, Happy Thinking People GmbH, Germany
Hans-Bert Matoul, Happy Thinking People GmbH, Germany
Nominee
Nominee
Closing the offline/online gap
Interacting with your customer

Hendric Halley, Volkswagen AG, Germany
Marc Drüner, Trommsdorff & Drüner, Germany
Nominee
Nominee
Using faces
Measuring emotional engagement for early stage creative

Orlando Wood, System1 Research Limited - UK, United Kingdom (GB)
Nominee
Nominee
Audience Value Across Media
Beyond a Measure of Exposure

Nick North, BBC Marketing & Audiences, United Kingdom (GB)
James Holden, BBC, United Kingdom (GB)
Nominee
Nominee
From mythmaker to gardener
Understanding the world of participatory brands

Keith Navratil, Hall & Partners USA, United States
Mitra Martin, Hall & Partners, United States
Anita Black, the magnetic collective, United States
Nominee
Nominee
How potent is my potion?
Intuitive judgments in consumer decision making for OTC products

Sumeet Saluja, GlaxoSmithKline Consumer Healthcare Ltd, India
Anjali Puri, TNS India, India
Nominee
Nominee
Duplication and multisource panel recruitment
Real quality differences or idle rumours?

Sam Berteloot, InSites Consulting, Belgium
Kristof De Wulf, InSites Consulting B.V., Netherlands
Nominee
Nominee
A matter of belief
How RTBs can make a difference in efficient healthcare branding

Patricia Blau, GIM-Gesellschaft fur innovative Marktforschung mbH, Germany
Sigrid Schmid, GIM-Gesellschaft fur innovative Marktforschung mbH, Germany
Nominee
Nominee
An Ocean of Brands
Swimming Among Sharks

Deborah Elkes, Delkes y Asociados S.C, Mexico
Laura Ruvalcaba, Brain - Brand Investigation, S.A. de C.V., Mexico
Nominee
Nominee
Market measurement
The next frontier for panel research

Mike Cooke, Mike Cooke, United Kingdom (GB)
Nominee
Nominee
Temporal dominance of sensations
Measuring concrete physical attributes as perceived by human senses

Sandra Corneau, Symrise, France
Brieuc de Larrard, EUROSYN, France
Nominee
Nominee
Dreaming of red mansions
Brand experience, emerging stories and the digital world

Lisa Li, The Nielsen Company, Switzerland
Lee Ryan, Raspberry Strategy & Innovation, Australia

ESOMAR Best Paper of the Year Award 2006-2007

Winner
Winner
Death of Depth?
Understanding the obvious beyond the obvious

Oliver Schieleit, Happy Thinking People GmbH, Germany
Ayobamidele Gnädig, Germany
Nominee
Nominee
Is the web killing the high street?
Helen Clark, Waves, United Kingdom (GB)
Graeme Lawrence, Join The Dots InSites Consulting, United Kingdom (GB)
Nominee
Nominee
Biofeedback and eye-tracking
The emotional and cognitive experience in store

Rosario Stingo, Italy
Francesco Gallucci, 1to1lab
Nominee
Nominee
Right here ... right now ...
Location specific mobile research

Steve Mele, adidas Japan
Flavio Souza, GMO Japan Market Intelligence K.K.
Andrew Till, Motorola Mobility UK Ltd., United Kingdom (GB)
Nominee
Nominee
Improving the travel experience
Greater profits through effective satisfaction measures

Carsten Friedrichsen, IATA - International Air Transport Association, Switzerland
Daniel Ray, Grenoble Ecole de Management-DFR Marketing, France
David Perroud, m1nd-set SA, Switzerland
Nominee
Nominee
Warm vodka and sweaty women
Changing consumer behaviour in Russia

Jaroslav Cir, Perfect Crowd s.r.o., Czech Republic
Greg Rowland, The Semiotic Alliance, United Kingdom (GB)
Nominee
Nominee
Engaging the new consumer
Mark Leong, TNS Hong Kong & Guangzhou, Hong Kong
Lee Ryan, Raspberry Strategy & Innovation, Australia
Nominee
Nominee
Cognitive Neuroscience, marketing and research
Separating fact from fiction

Graham Page, TNS (UK), United Kingdom (GB)
Jane Raymond, University of Wales Bangor, United Kingdom (GB)
Nominee
Nominee
Attitudinal differences
Comparing people who belong to multiple vs. single panels

Dimitrio Casdas, AMR, Australia
Con Menictas, Australia
Brian Fine, Quality Online Research, Australia
Nominee
Nominee
Heidi and the Bollyblog
The people focussed approach

Ayobamidele Gnädig, Germany
Alain Messerli, Happy Thinking People, Switzerland
Nominee
Nominee
The case of the elusive insight
Lessons from the greatest researcher of them all

Shashikala Raj, United Breweries, India
Achala Srivatsa, InsightAsia Research Group, India
Nominee
Nominee
Converging technology, diverging lives
Mikael Bjorling, Ericsson, Sweden
Erik Kruse, Ericsson, Sweden
Fredrik Ohrfelt, Augur, Sweden
Nominee
Nominee
All You Need is Love
Sustainable brand management

Michael Cramphorn, Add+Impact International, Australia
Georgia Phillips, Luma Research, Australia
Ilan Lechter, LechterAmericas Colombia SAS, United States
Nominee
Nominee
Project Apollo: Consumer-centric insights
The dawn of a new era of advertising research

Leslie Wood, Nielsen Catalina Solutions, United States
Donald Gloeckler, Procter & Gamble Inc, United States
Nominee
Nominee
Dynamic segmentation in the travel industry
Markus Orth, L'TUR Tourismus AG
Florian Bauer, Vocatus AG, Germany
Nominee
Nominee
From perception to experience
A new approach to understand purchase experiences

Esteban Socorro, Coca-Cola Co., United States
Fernando Moiguer, Compañia de Negocios Moiguer, Argentina
Nominee
Nominee
Playing the Egg game
Increased value in the customer experience

John Jennick, Egg
Gary Schwartz, Confirmit Ltd, United Kingdom (GB)
Nominee
Nominee
TROI: One holistic approach revealing multiple new insights
Kathryn Parsons, Ogilvy & Mather, United Kingdom (GB)
Fiona Blades, MESH Experience, United States

ESOMAR Best Paper of the Year Award 2005-2006

Winner
Winner
Building the corporate brand
Beyond individual loyalties

Oliver Loch, UBS AG, Switzerland
Patricia Kidd, Harris Interactive Inc., United States
Nominee
Nominee
Implementing the paradigm shift from satisfaction to loyalty
Francis D'Souza, Standard Chartered Bank, Singapore
Nominee
Nominee
Meeting the emotional needs of healthcare consumers
Francis D'Souza, Standard Chartered Bank, Singapore
Nominee
Nominee
Baby boomers are changing the face of 50+
Xenia Montenegro, AARP, United States
Nominee
Nominee
Towards the evolutions and revolutions in future research
Marco Bevolo, Marco Bevolo Consulting, Netherlands
Nominee
Nominee
Early warning systems and firm survival
The role of market research in the face of major market disruptions

Phillip A. Cartwright, Global Insight France S.A., France
Philippe Silberzahn, Digital Airways, France
Bernard Buisson, Expertel Consulting, France
Nominee
Nominee
Harnessing consumer insight to drive innovation
Aunia Grogan, Aunia Grogan, United Kingdom (GB)
Vivek Banerji, Insight Dojo, United Kingdom (GB)
Nominee
Nominee
Marketing beyond the monkey
Christophe Fauconnier, Synovate Censydiam Institute N.V., Belgium
Charles Skinner, Haines McGregor, Netherlands
Nominee
Nominee
Tomorrow is a new consumer!
Who is the future Asian consumer?

Smita Bhosale, Hindusta Unilever Ltd, India
Sangeeta Gupta, Kairosis Consulting, India
Nominee
Nominee
The Bayesian revolution in marketing research
David G. Bakken, Foreseeable Futures Group, United States
Nominee
Nominee
What drives innovation?
The inspiration for corporate innovation

Renee Callahan, Decision Analyst, Inc., United States
Renee Callahan, Decision Analyst, Inc., United States
Leyla Namiranian, United States
Gwen Ishmael, Decision Analyst, Inc., United States
Nominee
Nominee
Connecting with consumers.
The right place and the right time

Neerja Wable, India
Shivkumar Moulee, Millward Brown, Singapore
Nominee
Nominee
Undercover on the World Wide Web
Leveraging the power of virtual ethnography

Ruchika Gupta, Borderless Access Pvt. Ltd., India
Anjali Puri, TNS India, India
Nominee
Nominee
Seeing around the corner
A role for marketing research in turbulent times

Ruchika Gupta, Borderless Access Pvt. Ltd., India
Anjali Puri, TNS India, India
Nominee
Nominee
Developing winning strategies for consumers of all ages
Identifying and leveraging age-based expectations

Robert Passikoff, Brand Keys, Inc., United States
Kerry O'Connor, MGN Ltd., United Kingdom (GB)
Nominee
Nominee
From online games to Olympic games
Enabling a fan culture to activate the 'Expression'

Alex Chisholm, Massachusetts Institute of Technology, United States
Stacey Lynn Koerner
Nominee
Nominee
Building an Islamic brand
A 21st century challenge

Alun Williams, Islamic Bank of Britain, United Kingdom (GB)
Anjul Sharma, Synovate
Nominee
Nominee
From aesthetic trends to new value signs
Brechje Vissers, Philips Design, Netherlands
Nominee
Nominee
Integrated customer intelligence
Real business value creation

John Marinopoulos, Value Advisory Partners, Australia
David Laffin, Strategic Intelligence Group, Australia
Nominee
Nominee
Effective and confident communication in crisis situations.
Samuel Rabino, Northeastern University, United States
Howard Moskowitz, Moskowitz Jacobs Inc., United States
Nominee
Nominee
Customer for Life
Using business tools to build sustainable relationships

Adrian Wimbush, United Kingdom (GB)
Anarkali Check, Gfk, United Kingdom (GB)
Nominee
Nominee
It's no more them and us - It's only us!
Nic Hall, TNS Singapore Pte Ltd., Singapore

ESOMAR Best Paper of the Year Award 2004-2005

Nominee
Nominee
Capturing the algebra of the customer’s mind for fragrance through pictures, text and decompositional research analyses
Jacqueline Beckley, The Understanding & Insight Group, United States
Aurea Gupton, Kerry Ingredients & Flavours, United States
Howard Moskowitz, Moskowitz Jacobs Inc., United States
Nominee
Nominee
Questionnaire length and fatigue
Does size really matter?

Sandra Rathod, Market Probe, United States
Nominee
Nominee
Television use by different generations of Internet users
Marlies van Bergen
Paul van Niekerk, Intomart GfK BV, Netherlands
Nominee
Nominee
The creative heresy in audience measurement
Joseph C. Philport, Traffic Audit Bureau, United States
Erwin Ephron, United States
Nominee
Nominee
Understanding the dynamics of quantity and quality of response in consumer online research
Kyle Derr, United States
Paul Oosterveld, Kantar TNS, Netherlands
Michael Foley, France
Nominee
Nominee
Advanced techniques in panel and server data integration
Richard W. Goosey, United Kingdom (GB)
Nominee
Nominee
Can you reduce product assortment? Of course you can!
Stephen Needel, Advanced Simulations, LLC, United States
Nominee
Nominee
Measuring radio's real ROI
Mary Bennett, Radio Advertising Bureau, United States
Nominee
Nominee
Brands, be yourself
Ken Purdye, BBM Canada, Canada
Nominee
Nominee
Next generation TV advertisement scheduling
Beyond-demographic segmentation using fused data

Akito Nakai, P&G Far East Inc, Japan
Hiroshi Onishi, Video Research Ltd., Japan
Nominee
Nominee
Typology of fragrance emotions
Pieter Desmet, Delft University of Technology, Faculty of Industrial Design Engineering, Netherlands
Nominee
Nominee
Creating a win-win relationship by maximizing both manufacturer sales and retailer profits
Takashi Kondo, Intage Inc. Higashikurume Office, Japan
Nominee
Nominee
Measuring and optimising the effectiveness of mixed media campaigns
Arie Boon, GfK Daphne Communication Management B.V.