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ESOMAR Best Paper Award

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The ESOMAR Best Paper Award (formerly known as the ESOMAR Excellence Award for the Best Paper), presented each year at the annual ESOMAR Congress, is given to the overall best paper from all the ESOMAR events held throughout the year.

Entry: The nominees of the Best Paper award from each ESOMAR event, in the 12 months between each ESOMAR Congress are entered to win the overall prize of the ESOMAR Best Paper Award. All nominations are judged by an independent international jury.

Prize: EUR 4,000

Criteria

Papers will be judged on the following criteria:

  • The paper contributes to excellence and best practice in research
  • The paper is innovative (i.e. break new ground). It shows high levels of creativity, fresh thinking and innovation in the approach
  • It shows a real understanding of business issues by proving its actual or potential impact on decision-making in business and/or society.
  • It indicates how, and under what circumstances, the theory (or the findings) may be best applied.
  • It focuses on applications, including real examples, across cultures, business sectors and countries
  • It shows real and deep customer and/or consumer knowledge
  • It values scientific, statistical and analytical methods and techniques to gain insight or support decision making

In addition, the Jury may take into account the extent to which the paper is useful in the defense or the promotion of the Profession, or deals with problems facing the Profession, worldwide, in line with ESOMAR principles.

Eligibility

Papers eligible for the award:

  • Must be presented at ESOMAR conferences, ESOMAR annual congress or other major conferences, seminars, symposia, etc. which ESOMAR will hold alone or in cooperation with other organisations in the afore mentioned time span.
  • Have not been previously published in any form and are entirely original (the authors will be required to sign a declaration to this effect).
  • Are supported by a full and relevant bibliography. Papers presented by speakers at the invitation of ESOMAR will not be eligible for the Award.

2016-2017 winners

Data Combo
Combining open data and econometric modelling to understand voter's motivations

Antoine Moreau, SLPV-Analytics, France
Lauren Flores, Université Paris II & Inseec, France

Look Who's Talking?!
Exploring the impact Twitter has had on language and culture

Sara Picazo, Twitter, UK
Cecily Long, Flamingo, UK

See the jury of 2018

ESOMAR Excellence Best Paper Award 2018 Jury

Our thanks to the jury members!

  • Niels Schillewaert, President, ESOMAR, Netherlands
  • Judith Passingham, CEO, Ipsos Global Operations & Ipsos Interactive Services, UK
  • Maryan Broadbent, Global Head of Customer Strategy, April Strategy, UK
  • Ria Dierikx, Director Marketing Intelligence | BG Health & Wellness, Philips International, Netherlands
  • Lukas Trottenberg, Project Manager, Rheingold Institute, Germany

ESOMAR Best Paper Award 2017-2018

Nominee
Nominee
The Future is Voice
How is voice technology changing the world for consumers and brands?

Prachawan Ketavan, JWT, Thailand, Thailand
Arpapat Boonrod, TNS (Thailand) Ltd., Thailand
Nominee
Nominee
The Thermometer
Transforming a crisis into an opportunity

Agustina Suñer, Unilever de Argentina, Argentina
Daniela Gail, Unilever de Argentina, Argentina
Nominee
Nominee
Can Chairs Talk?
Image mining & text analytics for strategic planning

Preriit Souda, United Kingdom (GB)
Chiara Davanzo Zamarian, Arper, Italy

ESOMAR Best Paper Award 2016-2017

Winner
Winner
Look Who's Talking?!
Exploring the impact Twitter has had on language and culture

Sara Picazo, Twitter, United Kingdom (GB)
Cecily Long, Flamingo, United Kingdom (GB)
Nominee
Nominee
The Holy Month Of Ramadan Through The Eyes Of Mothers
Arnie Miller, Research & Planning Intelligence (Pty) Ltd, South Africa
Furio Pezzoli, Ferrero GCC, United Arab Emirates
Nominee
Nominee
Business in Today's Latin American Society
Responding to conscious consumers and social needs

Stephanie Landers, Euromonitor International, United States
Nominee
Nominee
The Potential Power of Digital Creative
Providing marketers the roadmap to create compelling digital ad units

Matthew Sharp, AOL, United States
Samuel Kim, OATH - NEW YORK, United States
Cortney Henseler, United States
Nominee
Nominee
Sonification
A new way of engaging with consumers in scientific product communication

Noriko Nakano, Japan Direct Research Ltd, Japan
Jung-Yeon Nam, L'Oreal KOREA, Korea, Republic of
Eri Yamashita, Nihon L'Oreal K.K, Japan
Damien Velleman, Nihon L'Oreal K.K, Japan

ESOMAR Best Paper Award 2015-2016

Winner
Winner
Red Alert
Understanding the demand and supply side of girl child trafficking using a behavioural science approach

Elca Grobler, My Choices Foundation, India
Ram Prasad, Final Mile Consulting, United States
Nominee
Nominee
The Future Fan
Exploring the evolution of music fandom and what it means to brands and the media

Gemma Proctor, Twitter, United Kingdom (GB)
Andy Crysell, Crowd DNA, United Kingdom (GB)
Nominee
Nominee
Coca-Cola Culture Club
Exploring brand execution in point of sale

Jorge Fonseca, The Coca-Cola Company LCBU, Costa Rica
Gabriel Neira, dichter & neira Panama, Panama
Alejandro Torres, dichter & neira Colombia, Colombia
Nominee
Nominee
Turning Shopper Insights into Company-wide Memes
Danone disrupts shopper research by engaging with a tribe of shoppers

Tom De Ruyck, InSites Consulting, Belgium
Thomas Troch, InSites Consulting, United States
Olesya Govorun, The Dannon Company, United States
Niels Schillewaert, InSites Consulting, United States
Holly Rozelle, The Dannon Company
Anouk Willems, InSites Consulting B.V., Netherlands
Nominee
Nominee
Belief, Intent, ACTION!
Bridging the intent-action gap: how behavioural economics and consumer journey mapping explains decision making to identify levers to impel consumer action

Sema Sgaier, Surgo Foundation, United States
Ram Prasad, Final Mile Consulting, United States
Maria Eletskaya, Ipsos MORI UK Ltd, United Kingdom (GB)
Maaya Sundaram, Bill & Melinda Gates Foundation, United States
Katie Plocheck, Ipsos Open Thinking Exchange, United States
Jeff Mulhausen, Upstream Thinking, United States
Anurag Vaish, Final Mile Consulting, United States

ESOMAR Best Paper Award 2014-2015

Winner
Winner
French Government: Nudge Me Tender
How to turn ethnographic insight into more efficient policy-making

Etienne Bressoud, BVA, France
Richard Bordenave, BVA, France
Françoise Waintrop, SGMAP, France
Eric Singler, BVA, France
Nominee
Nominee
The Emergence of I in Indonesia
Understanding how Indonesia is slowly moving from a collective, conformist to a more individualist, assertive society

Monica Cravenetya, Deka Marketing Research, Indonesia
Satish Pai, Xavier Institute of Management and Entrepreneurship (XIME), India
Nominee
Nominee
(Con-)figure it Out!
How Braun uses product configurators to empower consumers in MROC environments and turn ideas into products

Volker Bilgram, HYVE AG, Germany
Dorothée Stadler, HYVE AG, Germany
Gabriele Stahl, Procter & Gamble, Germany
Nominee
Nominee
'Power of Laughter'
Measuring the effectiveness of comedy in generating positive audience engagement

Jo McIlvenna, McIlvenna Ltd, United Kingdom (GB)
Christian Kurz, Viacom International Media Networks, United States
James Guerrier, Viacom International Media Networks, United Kingdom (GB)
Julia Lamaison, Gfk, United Kingdom (GB)
Nominee
Nominee
Make Your Stakeholders Smarter
Moving beyond the dashboard and into configurable insights

Christian Kugel, NBCU / Oxygen Media, United States
Thomas Kelly, OATH, United States
Nominee
Nominee
Coca Cola’s Real-Time Intelligence
Becoming the champions of consumer engagement

Gabriel Aleixo, System1 Research do Brasil Servicos de Marketing Ltda, Brazil
Flavio Marcondes, Coca-Cola Brazil, Brazil
Carla Mayumi, Box 1824, Brazil
Cristina Brand, Talk Inc., Brazil

ESOMAR Best Paper Award 2013-2014

Winner
Winner
Multimode, Global Scale Usage
Understanding respondent scale usage across borders and devices

Melanie Courtright, Research Now, United States
Kartik Pashupati, Research Now, United States
Annie Pettit, Peanut Labs, Canada
Roddy Knowles, Research Now, United States
Nominee
Nominee
Brand Growth 2.0
The only global language in a local dialect

Oliver Koll, Europanel, United Kingdom (GB)
Raluca Răschip, GfK Romania, Romania
Richard Herbert, Europanel, United Kingdom (GB)
Nominee
Nominee
World Cup: Is it a Good Idea?
Exploring the degree of Brazilians’ optimism

Nelsom Marangoni, MC15 Consultoria e Treinamento Ltda, Brazil
Cristiane Coradi, MC15 Consultoria e Treinamento Ltda, Brazil
Nominee
Nominee
Unveiling Online Shopper's Journey
How to measure online shopper's journey through big data analysis

Minwook Kim, TNS Korea, Korea, Republic of
Heesun Kim, Samsung Electronics Co. Ltd., Korea, Republic of
Yuri Jung, Samsung Electronics Co. Ltd., Korea, Republic of
Heeyoung Kim, Samsung Electronics Co. Ltd., Korea, Republic of
Jiyoung Suh, Cheil Communications Inc., Korea, Republic of
Soyoung Lee, Cheil Communications Inc., Korea, Republic of
Sungeun Kwon, TNS Korea, Korea, Republic of
Nominee
Nominee
Big Changes Will Deliver a Big Future
What marketing decision-makers expect their customer insight teams to deliver

David Smith, DVL Smith Ltd, United Kingdom (GB)
Adam Riley, Decision Architects, United Kingdom (GB)
Nominee
Nominee
How Does Your Cappuccino Feel?
Using synaesthesia to create a visually interactive experience of flavour

John Pawle, QRi Consulting Ltd., United Kingdom (GB)
Dominique Delfaud, V. MANE FILS SA, France

ESOMAR Best Paper Award 2012-2013

Winner
Winner
Research in a World Without Questions
Bob Pankauskas, Allstate Insurance Co., United States
Tom Ewing, System1 Research Limited - UK, United Kingdom (GB)
Nominee
Nominee
The Myth of the Brand in Asia
James Parsons, Flamingo, United Kingdom (GB)
Nominee
Nominee
Russian Kids and the West
So far, so close

Anna Demianova, Validata, Russian Federation
Julia Yuzbasheva, Validata, Russian Federation
Nominee
Nominee
Beyond the Silo
Joining the research dots to maximise brand insights for the BMW Group

Harald Schuster, GfK SE, Germany
Sabine Hatz, BMW Group - China, China
Nominee
Nominee
Who's Afraid of Opinion Polls?
A live case study of spin and rhetoric; what happens when some love and others hate the numbers

Jenny Hayward-Jones, Lowy Institute for International Policy, Australia
Caz Tebbutt, Tebbutt Research Pty. Ltd., Fiji
Nominee
Nominee
Socialized Research
It is the end of market research, as we know it, but we feel fine!

Michael Rodenburgh, Ipsos Open Thinking Exchange, Canada
Nominee
Nominee
You Love the Web... but How Much?
Measuring the value of the internet

Gabriela Barrios, The Boston Consulting Group, United States
Emmanuel Huet, The Boston Consulting Group, France
Nominee
Nominee
Reality Check
Re-Establishing Context At The Heart of Intelligent Research

Jessica Salmon, BT, United Kingdom (GB)
Bob Cook, Firefish, United Kingdom (GB)
Nominee
Nominee
Measuring Emotions Through a Mobile Device Across Borders, Ages, Genders and More
Rana Kaliouby, Affectiva, United States
Rolfe Swinton, RealityMine, United States

ESOMAR Best Paper Award 2011-2012

Winner
Winner
Water wows
Tapping the unleashed potential of mobile phones

Pia Mollback-Verbic, Quipper Research Pvt Ltd, India
Piyul Mukherjee, Quipper Research Pvt Ltd, India
Nominee
Nominee
Translating the language of consumers into global fundraising efforts
Nick Chiarelli, The Future Foundation, United Kingdom (GB)
Sotta Long, UNICEF, Switzerland
Nominee
Nominee
Research in a world of irrational expectations
How new thinking from behavioural economics changes the way we look at and conduct research

Stephen Phillips, ZappiStore, United Kingdom (GB)
Abigail Hill, Spring Research Ltd, United Kingdom (GB)
Nominee
Nominee
The game experiments
Researching how gaming techniques can be used to improve the quality of feedback from online research

Jon Puleston, Lightspeed, United Kingdom (GB)
Deborah Sleep, Engage Research, United Kingdom (GB)
Nominee
Nominee
Insight into Poverty
How to approach consumers in crisis

Beata Gers, British American Tobacco Poland, Poland
Katarzyna Gawlik, Deloitte Consulting, Poland
Nominee
Nominee
Can Survey Gaming Techniques Cross Continents?
Examining cross cultural reactions to creative questioning techniques

Duncan Rintoul, IIBSoR, University of Wollongong, Australia
Jon Puleston, Lightspeed, United Kingdom (GB)
Nominee
Nominee
Leveraging the power of social media
The impact of shared news content on consumers

Carl Marci, Innerscope Research, United States
Gregg Liebman, CNN, United States
Nominee
Nominee
Social Media Experiences
Consumers or people?

Andres Lopez, Firefly Millward Brown México, S.A. de C.V., Mexico
Luis Quijada, Millward Brown Mexico, Mexico

ESOMAR Best Paper Award 2010-2011

Winner
Winner
Riding the value shift in market research
Only the paranoid survive

David Bakken, Foreseeable Futures Group, United States
Nominee
Nominee
Innovation: return to reality
Richard Bordenave, BVA, France
Michel Ten Donkelaar, AkzoNobel, Netherlands
Nominee
Nominee
Getting into the real world of the shopper
Using eye tracking in a multi-mode research approach

Ludovic Depoortere, haystack, Belgium
Wim Hamaekers, Haystack International, Belgium
Nominee
Nominee
Incite to action
Encouraging effective utilization of shopper insights in a global context

Bernhard Treiber, 4Dshopper, Germany
Stephanie Grootenhuis, Mondelez Deutschland GmbH, Germany
Nominee
Nominee
The karmic circle
Helping brick and mortar heritage brands discover their digital avatars

Prakash Dadlani, 3m India Ltd, India
Kalyan Karmakar, TNS India, India
Ira Jhangiani, TNS Global, India
Nominee
Nominee
Synergizing natural and research communities
Towards a perfect synergy between listening into conversations on natural, and on research communities

Annelies Verhaeghe, InSites Consulting, Belgium
Tom De Ruyck, InSites Consulting, Belgium
Niels Schillewaert, InSites Consulting, United States
Carel Vereijken, Danone Research, Netherlands
Stephan Ludwig, University of Maastricht, Netherlands
Nominee
Nominee
A long engagement
Why the debate over engagement metrics misses the point

Jennifer Taylor, Ehrenberg-Bass Institute, Australia

ESOMAR Best Paper Award 2009-2010

Winner
Winner
The future of work
Keith Bailey, Transport Focus, United Kingdom (GB)
Andy Dexter, France
Leanne Tomasevic, Truth Consulting, United Kingdom (GB)
Adam Chmielowski, Truth, United Kingdom (GB)
Nominee
Nominee
Brands and consumers co-creation
A collaboration panel

Carla Mayumi, Box 1824, Brazil
Fabio Paiva, Pepsico do Brasil Ltda., Brazil
Nominee
Nominee
Evaluating social mission projects in emerging & bottom of the pyramid markets
An innovative behaviour measurement methodology

Raghavan Srinivasan, TNS, Indonesia
Astiti Suhirman, TNS, Indonesia
Namita Mediratta, Unilever, United Kingdom (GB)
Nominee
Nominee
Billion Dollar Baby
Leveraging Mobile Technology for Research Applications in India

Madhumita Chakraborty, Pepsi, India
Sandeep Arora, Datamatics Global Services Ltd, India
Nominee
Nominee
Even better than the real thing
Understanding generation Y’s definition of ‘authenticity’ for the Levi’s brand

Joeri Van den Bergh, InSites Consulting, Belgium
Tom De Ruyck, InSites Consulting, Belgium
Dirk van Kemseke, Levi Strauss Europe, Middle East and Africa, Belgium
Nominee
Nominee
Market research
The pathway from consumer needs to final products

Minghui Zhu, China Vanke Co., Ltd., China
Qing Tan, Discovery and Action Consulting, China
Jun Zhang, Beijing Dataway Horizon Co.,Ltd., China
Nominee
Nominee
The longest day
Cultural differences in CSR

Tom De Ruyck, InSites Consulting, Belgium
Niels Schillewaert, InSites Consulting, United States
Annelies Verhaeghe, InSites Consulting, Belgium
Micheal Friedman, InSites Consulting, Belgium
Nominee
Nominee
Looking for Eric
In the search of the hub consumers

Luiz Sá Lucas
Leonardo Soares, Ibope Inteligência, Brazil
Ricardo Lopes, Artplan Comunicação
Nominee
Nominee
NOMINEES FOR THE PRESTIGIOUS EXCELLENCE AWARD FOR BEST PAPER 2009/2010
ESOMAR, Research Now, United Kingdom (GB)
Nominee
Nominee
Health 2.0
Social media as the central nervous system for learning about epilepsy

Niels Schillewaert, InSites Consulting, United States
Annelies Verhaeghe, InSites Consulting, Belgium
Rudi Van Campenhout, Merck, Belgium
René Hansen
Nominee
Nominee
It works for us but does it work for them?
How online research communities work for consumers invited to participate

Steve Cierpicki, Colmar Brunton Research Services, Australia
Daniel Alexander, Vision Critical, Australia
Stephanie Alchin
Lou Rubie, Mars Food Australia, Australia
Ray Poynter, The Future Place, United Kingdom (GB)
Nominee
Nominee
Seizing opportunities inside the crisis
Increasing the value of a pasta brand, case study

Monica Kleiman, GfK Kleiman Sygnos, Argentina
Cecilia Iglesias, Molinos Rio de La Plata S.A., Argentina

ESOMAR Best Paper Award 2008-2009

Winner
Winner
A holistic approach to the measurement of WOM
Its impact on consumer's decisions

Barak Libai, Tel Aviv University, Israel
Edward B. Keller, Keller Fay Group, United States
Nominee
Nominee
Eye tracking
Beyond qualitative techniques

Idalia Garza, TV Azteca S.A. de C.V., Mexico
Nominee
Nominee
The role of insights in the development of the shopper environment
Danielle Pinnington, Shoppercentric Ltd, United Kingdom (GB)
Phillip Adcock, Shopping Behaviour Xplained, United Kingdom (GB)
Nominee
Nominee
Intimate and intimidating
Understanding trends and patterns in food and eating culture

Jens Lönneker, Rheingold Institute GmbH, Germany
Sebastian Buggert, Rheingold Salon, Germany
Kirsten Juchem, Rheingold Salon, Germany
Nominee
Nominee
What does research 2.0 mean to consumers in Asia Pacific?
Ray Poynter, The Future Place, United Kingdom (GB)
Steve Cierpicki, Colmar Brunton Research Services, Australia
Pete Cape, SSI, United Kingdom (GB)
Andrew Lewis, TRA, New Zealand
Shizue Vieira, Japan
Nominee
Nominee
How Disney bridges the multicultural divide
Building trust as a prerequisite for insight

Manila Austin, Communispace, United States
Paul Caswell, Disney Destinations LLC, United States
Nominee
Nominee
Living in and adapting to a culture of exposure
Exploring how visibility affects people’s lives, thoughts and feelings

Anita Black, the magnetic collective, United States
Jon McNeill, Hunter Qualitative Research, United States
Mitra Martin, Hall & Partners, United States
Nominee
Nominee
From Bricolage to Pho
Vietnam as a model for global influences and assimilations at meal times

Alison Dexter, TAYLOR NELSON SOFRES VIETNAM PTE.LTD, Vietnam
Bach Ngoc Hieu An, TAYLOR NELSON SOFRES VIETNAM PTE.LTD, Vietnam
Nominee
Nominee
Netnography research
Community insights in the cosmetic industry

Michael Bartl , HYVE AG, Germany
Steffen Hück, Trommsdorff & Drüner, Germany
Stephan Ruppert, Beiersdorf AG, Germany
Nominee
Nominee
Turning the super tanker
The migration from a postal to online methodology

Mark Van Walwyk, MI Pro, Norway
Catherine Garland, TomorrowToday, United Kingdom (GB)
Nominee
Nominee
Fragrance 2.0
Trends and key insights generated from the social web

Julien Lévy, osMoz c/o Firmenich, France
Anthony Hamelle, BBDO Paris, France
Lauranie Nonotte, linkfluence, France
Nominee
Nominee
Making a difference with consumer insights
Social marketing for behavioural change – insights, interventions and impact

Vivek Banerji, Insight Dojo, United Kingdom (GB)
Angela Spatharou, McKinsey & Company, United Kingdom (GB)
Takashi Takenoshita, Shionogi Limited, United Kingdom (GB)
Nominee
Nominee
Panel-based mobile online research
Why mobile online questionnaires contribute to improve data quality?

Tom Wirth, Respondi AG, Germany
Otto Hellwig, respondi, Germany
Nominee
Nominee
Putting fragrance in perspective
The case of the hotels

Rieko Shofu, Hakuhodo DY Media Partners, Japan
Marco Bevolo, Marco Bevolo Consulting, Netherlands
David Moskowitz, Moskowitz Jacobs Inc., United States
Howard Moskowitz, Moskowitz Jacobs Inc., United States
Nominee
Nominee
Shopper sentiments and the environment
A cross-cultural comparison

Vincenzo Ciummo, Perception Research Services International, Singapore
Scott Young, Perception Research Services International, United States
Nominee
Nominee
Loser, hero or human being
Are you ready for emergent truth?

Jochum Stienstra, Ferro Explore!, Netherlands
Wim van der Noort, Dutch Ministry of Public Affairs
Nominee
Nominee
NOMINEES FOR THE PRESTIGIOUS EXCELLENCE AWARD FOR BEST PAPER 2008/2009
ESOMAR, Research Now, United Kingdom (GB)

ESOMAR Best Paper Award 2007-2008

Winner
Winner
Training the next generation
It’s market research, but not as we know it

Phyllis MacFarlane, ESOMAR Foundation, United Kingdom (GB)
Mike Cooke, Mike Cooke, United Kingdom (GB)
Nominee
Nominee
Text analytics in market research
Gaining an innovative advantage

Tom Anderson, Anderson Analytics, LLC, United States
Nominee
Nominee
Market measurement
The next frontier for panel research

Nick Watkins, Gfk, United Kingdom (GB)
Mike Cooke, Mike Cooke, United Kingdom (GB)
Nominee
Nominee
Temporal dominance of sensations
Measuring concrete physical attributes as perceived by human senses

Brieuc de Larrard, EUROSYN, France
Sandra Corneau, Symrise, France
Nominee
Nominee
Dreaming of red mansions
Brand experience, emerging stories and the digital world

Lee Ryan, Raspberry Strategy & Innovation, Australia
Lisa Li, The Nielsen Company, Switzerland
Nominee
Nominee
Using faces
Measuring emotional engagement for early stage creative

Orlando Wood, System1 Research Limited - UK, United Kingdom (GB)
Nominee
Nominee
Serious play
Innovation in the digital space

J. Alyson Bryant, PlayScience, United States
Nominee
Nominee
A scientific explanation of the role of fragrance in branding
David Thomson, MMR Research Worldwide Ltd, United Kingdom (GB)
Nominee
Nominee
From bullock carts to techno toys
The telecom explosion at the base of the pyramid

Anjali Puri, TNS India, India
Ruchika Gupta, Borderless Access Panels Pvt. Ltd., India
Nominee
Nominee
Doot doot. From bpm to spm
How inner feeling become outer signs

Hans-Bert Matoul, Happy Thinking People GmbH, Germany
Michael Wittenberg, Happy Thinking People GmbH, Germany
Nominee
Nominee
Closing the offline / online gap:
Interacting with your customer

Marc Drüner, Trommsdorff & Drüner, Germany
Hendric Halley, Volkswagen AG, Germany
Nominee
Nominee
Audience Value Across Media
Beyond a Measure of Exposure

James Holden, BBC, United Kingdom (GB)
Nick North, BBC Marketing & Audiences, United Kingdom (GB)
Nominee
Nominee
From mythmaker to gardener
Understanding the world of participatory brands

Anita Black, the magnetic collective, United States
Mitra Martin, Hall & Partners, United States
Keith Navratil, Hall & Partners USA, United States
Nominee
Nominee
How potent is my potion?
Intuitive judgments in consumer decision making for OTC products

Anjali Puri, TNS India, India
Sumeet Saluja, GlaxoSmithKline Consumer Healthcare Ltd, India
Nominee
Nominee
Duplication and multisource panel recruitment
Real quality differences or idle rumours?

Kristof De Wulf, InSites Consulting B.V., Netherlands
Sam Berteloot, InSites Consulting, Belgium
Nominee
Nominee
A matter of belief
How RTBs can make a difference in efficient healthcare branding

Sigrid Schmid, GIM-Gesellschaft fur innovative Marktforschung mbH, Germany
Patricia Blau, GIM-Gesellschaft fur innovative Marktforschung mbH, Germany
Nominee
Nominee
An Ocean of Brands
Swimming Among Sharks

Laura Ruvalcaba, Brain - Brand Investigation, S.A. de C.V., Mexico
Deborah Elkes, Delkes y Asociados S.C, Mexico

ESOMAR Best Paper Award 2006-2007

Winner
Winner
Death of Depth?
Understanding the obvious beyond the obvious

Ayobamidele Gnädig, Germany
Oliver Schieleit, Happy Thinking People GmbH, Germany
Nominee
Nominee
Biofeedback and eye-tracking
The emotional and cognitive experience in store

Francesco Gallucci, 1to1lab
Rosario Stingo, Italy
Nominee
Nominee
Is the web killing the high street?
Graeme Lawrence, Join the Dots (Research) Ltd, United Kingdom (GB)
Helen Clark, Waves, United Kingdom (GB)
Nominee
Nominee
Playing the Egg game
Increased value in the customer experience

Gary Schwartz, Confirmit Ltd, United Kingdom (GB)
John Jennick, Egg
Nominee
Nominee
Dynamic segmentation in the travel industry
Florian Bauer, Vocatus AG, Germany
Markus Orth, L'TUR Tourismus AG
Nominee
Nominee
Warm vodka and sweaty women
Changing consumer behaviour in Russia

Greg Rowland, The Semiotic Alliance, United Kingdom (GB)
Jaroslav Cir, Perfect Crowd s.r.o., Czech Republic
Nominee
Nominee
Engaging the new consumer
Lee Ryan, Raspberry Strategy & Innovation, Australia
Mark Leong, TNS Hong Kong & Guangzhou, Hong Kong
Nominee
Nominee
Right here ... right now ...
Location specific mobile research

Andrew Till, Motorola Mobility UK Ltd., United Kingdom (GB)
Flavio Souza, GMO Japan Market Intelligence K.K.
Steve Mele, adidas Japan
Nominee
Nominee
Improving the travel experience
Greater profits through effective satisfaction measures

David Perroud, m1nd-set SA, Switzerland
Daniel Ray, Grenoble Ecole de Management-DFR Marketing, France
Carsten Friedrichsen, IATA - International Air Transport Association, Switzerland
Nominee
Nominee
Heidi and the Bollyblog
The people focussed approach

Natascha Lanzenauer
Alain Messerli, Happy Thinking People, Switzerland
Ayobamidele Gnädig, Germany
Nominee
Nominee
From perception to experience
A new approach to understand purchase experiences

Fernando Moiguer, Compañia de Negocios Moiguer, Argentina
Esteban Socorro, Coca-Cola Co., United States
Nominee
Nominee
Cognitive Neuroscience, marketing and research
Separating fact from fiction

Jane Raymond, University of Wales Bangor, United Kingdom (GB)
Graham Page, TNS (UK), United Kingdom (GB)
Nominee
Nominee
Attitudinal differences
Comparing people who belong to multiple vs. single panels

Brian Fine, Quality Online Research, Australia
Con Menictas, Australia
Dimitrio Casdas, AMR, Australia
Nominee
Nominee
The case of the elusive insight
Lessons from the greatest researcher of them all

Achala Srivatsa, InsightAsia Research Group, India
Shashikala Raj, United Breweries, India
Nominee
Nominee
Project Apollo: Consumer-centric insights
The dawn of a new era of advertising research

Donald Gloeckler, Procter & Gamble Inc, United States
Leslie Wood, Nielsen Catalina Solutions, United States
Nominee
Nominee
Converging technology, diverging lives
Fredrik Ohrfelt, Augur Marknadsanalys AB, Sweden
Erik Kruse, Ericsson, Sweden
Mikael Bjorling, Ericsson, Sweden
Nominee
Nominee
All You Need is Love
Sustainable brand management

Ilan Lechter, LechterAmericas Colombia SAS, Colombia
Georgia Phillips, Luma Research, Australia
Michael Cramphorn, Add+Impact International, Australia
Nominee
Nominee
TROI: One holistic approach revealing multiple new insights
Fiona Blades, MESH, United Kingdom (GB)
Kathryn Parsons, Ogilvy & Mather, United Kingdom (GB)

ESOMAR Best Paper Award 2005-2006

Winner
Winner
Building the corporate brand
Beyond individual loyalties

Patricia Kidd, Harris Interactive Inc., United States
Oliver Loch, UBS AG, Switzerland
Nominee
Nominee
Integrated customer intelligence
Real business value creation

David Laffin, Strategic Intelligence Group, Australia
John Marinopoulos, PwC Australia, Australia
Nominee
Nominee
Effective and confident communication in crisis situations.
Daniel Moskowitz, Moskowitz Jacobs Inc., United States
Howard Moskowitz, Moskowitz Jacobs Inc., United States
Samuel Rabino, Northeastern University, United States
Alex Gofman, Moskowitz Jacobs Inc., United States
Nominee
Nominee
Implementing the paradigm shift from satisfaction to loyalty
T.R. Rao
Francis D'Souza, Standard Chartered Bank, Singapore
Nominee
Nominee
It's no more them and us - It's only us!
Nic Hall, TNS Singapore Pte Ltd., Singapore
Nominee
Nominee
Towards the evolutions and revolutions in future research
Marco Bevolo, Marco Bevolo Consulting, Netherlands
Nominee
Nominee
Early warning systems and firm survival
The role of market research in the face of major market disruptions

Bernard Buisson, Expertel Consulting, France
Philippe Silberzahn, Digital Airways, France
Phillip A. Cartwright, Global Insight France S.A., France
Nominee
Nominee
What drives innovation?
The inspiration for corporate innovation

Gwen Ishmael, Decision Analyst, Inc., United States
Leyla Namiranian, United States
Renee Callahan, Decision Analyst, Inc., United States
Renee Callahan, Decision Analyst, Inc., United States
Nominee
Nominee
Harnessing consumer insight to drive innovation
Vivek Banerji, Insight Dojo, United Kingdom (GB)
Aunia Grogan, Aunia Grogan, United Kingdom (GB)
Nominee
Nominee
Marketing beyond the monkey
Charles Skinner, Haines McGregor, Netherlands
Christophe Fauconnier, Synovate Censydiam Institute N.V., Belgium
Nominee
Nominee
Tomorrow is a new consumer!
Who is the future Asian consumer?

Sangeeta Gupta, India
Smita Bhosale, Hindusta Unilever Ltd, India
Nominee
Nominee
The Bayesian revolution in marketing research
David G. Bakken, Foreseeable Futures Group, United States
Nominee
Nominee
Baby boomers are changing the face of 50+
Xenia Montenegro, AARP, United States
Nominee
Nominee
Connecting with consumers.
The right place and the right time

Shivkumar Moulee, Millward Brown, Singapore
Neerja Wable, India
Nominee
Nominee
Undercover on the World Wide Web
Leveraging the power of virtual ethnography

Anjali Puri, TNS India, India
Ruchika Gupta, Borderless Access Panels Pvt. Ltd., India
NS Muthukumaran
Nominee
Nominee
Customer for Life
Using business tools to build sustainable relationships

Anarkali Check, Gfk, United Kingdom (GB)
Adrian Wimbush, United Kingdom (GB)
Johannes Peck
Nominee
Nominee
Developing winning strategies for consumers of all ages
Identifying and leveraging age-based expectations

Kerry O'Connor, MGN Ltd., United Kingdom (GB)
Robert Passikoff, Brand Keys, Inc., United States
Nominee
Nominee
From online games to Olympic games
Enabling a fan culture to activate the 'Expression'

Stacey Lynn Koerner
Alex Chisholm, Massachusetts Institute of Technology, United States
Nominee
Nominee
Building an Islamic brand
A 21st century challenge

Anjul Sharma, Synovate
Alun Williams, Islamic Bank of Britain, United Kingdom (GB)
Nominee
Nominee
From aesthetic trends to new value signs
Brechje Vissers, Philips Design, Netherlands

ESOMAR Best Paper Award 2004-2005

Nominee
Nominee
Capturing the algebra of the customer’s mind for fragrance through pictures, text and decompositional research analyses
Howard Moskowitz, Moskowitz Jacobs Inc., United States
Barbara Itty
Brae McDonough
Aurea Gupton, Kerry Ingredients & Flavours, United States
Jacqueline Beckley, The Understanding & Insight Group, United States
Nominee
Nominee
Questionnaire length and fatigue
Does size really matter?

Sandra Rathod, Market Probe, United States
Andrea LaBruna, University of Catania, Italy
Nominee
Nominee
Television use by different generations of Internet users
Paul van Niekerk, Intomart GfK BV, Netherlands
Marlies van Bergen
Nominee
Nominee
The creative heresy in audience measurement
Erwin Ephron, United States
Joseph C. Philport, Traffic Audit Bureau, United States
Nominee
Nominee
Understanding the dynamics of quantity and quality of response in consumer online research
Michael Foley, France
Paul Oosterveld, TNS NIPO, Netherlands
Kyle Derr, United States
Nominee
Nominee
Advanced techniques in panel and server data integration
Richard W. Goosey, United Kingdom (GB)
Nominee
Nominee
Can you reduce product assortment? Of course you can!
Stephen Needel, Advanced Simulations, LLC, United States
Nominee
Nominee
Measuring radio's real ROI
Mary Bennett, Radio Advertising Bureau, United States
Nominee
Nominee
Brands, be yourself
Driss Farissi, Driss Farissi, Morocco
Nominee
Nominee
Next generation TV advertisement scheduling
Beyond-demographic segmentation using fused data

Hiroshi Onishi, Video Research Ltd., Japan
Akito Nakai, P&G Far East Inc, Japan
Nominee
Nominee
Typology of fragrance emotions
Pieter Desmet, Delft University of Technology, Faculty of Industrial Design Engineering, Netherlands
Nominee
Nominee
Creating a win-win relationship by maximizing both manufacturer sales and retailer profits
Takashi Kondo, Intage Inc. Higashikurume Office, Japan
Nominee
Nominee
Measuring and optimising the effectiveness of mixed media campaigns
Arie Boon, GfK Daphne Communication Management B.V.
Suzanne M.A. Bruin
Theo J.F. van de Kamp