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ESOMAR Best Paper Award


The ESOMAR Best Paper Award (formerly known as the ESOMAR Excellence Award for the Best Paper), presented each year at the annual ESOMAR Congress, is given to the overall best paper from all the ESOMAR events held throughout the year.

Entry: The nominees of the Best Paper award from each ESOMAR event, in the 12 months between each ESOMAR Congress are entered to win the overall prize of the ESOMAR Best Paper Award. All nominations are judged by an independent international jury.

Prize: EUR 4,000


Papers will be judged on the following criteria:

  • a) The paper contributes to excellence and best practice in research
  • b) The paper is innovative (i.e. break new ground). It shows high levels of creativity, fresh thinking and innovation in the approach
  • c) It shows a real understanding of business issues by proving its actual or potential impact on decision-making in business and/or society.
  • d) It indicates how, and under what circumstances, the theory (or the findings) may be best applied.
  • e) It focuses on applications, including real examples, across cultures, business sectors and countries
  • f) It shoes real and deep customer and/or consumer knowledge
  • g) It values scienti c, statistical and analytical methods and techniques to gain insight or support decision making

In addition, the Jury may take into account the extent to which the paper is useful in the defense or the promotion of the Profession, or deals with problems facing the Profession, worldwide, in line with ESOMAR principles.


Papers eligible for the award:

  • Must be presented at ESOMAR conferences, ESOMAR annual congress or other major conferences, seminars, symposia, etc. which ESOMAR will hold alone or in cooperation with other organisations in the afore mentioned time span.
  • Have not been previously published in any form and are entirely original (the authors will be required to sign a declaration to this effect).
  • Are supported by a full and relevant bibliography. Papers presented by speakers at the invitation of ESOMAR will not be eligible for the Award.

2016-2017 winners

Data Combo
Combining open data and econometric modelling to understand voter's motivations

Antoine Moreau, SLPV-Analytics, France
Lauren Flores, Université Paris II & Inseec, France

Look Who's Talking?!
Exploring the impact Twitter has had on language and culture

Sara Picazo, Twitter, UK
Cecily Long, Flamingo, UK

See the jury of 2016

ESOMAR Excellence Best Paper Award 2016 Jury

Our thanks to the jury members!

  • Crispin Beale, Chief Executive, Chime Insight & Engagement, UK
  • Christina Nathanson, Director, Customer Experience and Market Research, AIG, USA
  • Julia Helena Carrillo de Paez, CEO, Consultor Apoyo, Ecuador
  • Laurent Flores, ESOMAR President / Partner, SLPV Analytics, France
  • Ria Dierikx, Director Consumer Market Intelligence Domestic Appliances, Philips, Netherlands