ESOMAR Congress Award

Congress Awards 2018 Jury

• Maria Alvarado, Senior Partner, Brand Leadership Group, Spain
• Reed Cundiff, General Manager - Customer & Market Research, Microsoft, USA
• Wim Hamaekers, Managing Partner, PC Chair / haystack International, Belgium
• Julie Kollman, Chief Research Officer, Kantar, UK
• Elaine Rodrigo, Chief Strategy & Insights Officer, Danone, France
• Anne Strauss, Senior Insight Manager, DCMN, Germany
• Till Winkler, Senior Research Manager, SKOPOS NOVA, Germany

Winner
Turning Shopper Insights into Company-wide Memes
Danone disrupts shopper research by engaging with a tribe of shoppers
Tom De Ruyck, InSites Consulting, Belgium
Thomas Troch, InSites Consulting, United States
Olesya Govorun, The Dannon Company, United States
Niels Schillewaert, InSites Consulting, United States
Holly Rozelle, The Dannon Company
Anouk Willems, InSites Consulting B.V., Netherlands

Nominee
Belief, Intent, ACTION!
Bridging the intent-action gap: how behavioural economics and consumer journey mapping explains decision making to identify levers to impel consumer action
Sema Sgaier, Surgo Foundation, United States
Ram Prasad, Final Mile Consulting, United States
Maria Eletskaya, Ipsos MORI UK Ltd, United Kingdom (GB)
Maaya Sundaram, Bill & Melinda Gates Foundation, United States
Katie Plocheck, Ipsos Open Thinking Exchange, United States
Jeff Mulhausen, Upstream Thinking, United States
Anurag Vaish, Final Mile Consulting, United States

Nominee
The Theory of the Crime
What market researchers can learn about insight from a real life murder case
David Bakken, Foreseeable Futures Group, United States

Nominee
Mirror, Mirror on the Wall
What we can learn by shining the spotlight on the respondents' role in the research experience
Hetta Bramley, Kubi Kalloo, United Kingdom (GB)
Kristin Hickey, Kubi Kalloo, United Kingdom (GB)
Vangelis Skouras, The Sound Research, United Kingdom (GB)

Nominee
Watching the Devices
Do we watch video differently on smaller screens?
Martin Greenbank, Channel 4, United Kingdom (GB)
Robert Ellis, United Kingdom (GB)

Nominee
A Butterfly's Wings: From Chaos to Opportunity
Harnessing cross-category connections in the consumer technology landscape
Kelsey Vaughn, Ipsos, United States
Reed Cundiff, Microsoft Corporation, United States
Mike Egner, Ipsos, United States

Nominee
TV Re[defined]
How global viewers are redefining their relationship with television
Jo McIlvenna, McIlvenna Ltd, United Kingdom (GB)
Ben Himowitz, Flamingo Sao Paulo, Brazil
Ian Wright, Transport Focus, United Kingdom (GB)
Christian Kurz, Viacom International Media Networks, United States
Anna Noel Taylor, Viacom International Media Networks, United States

Nominee
Hooked on Shopping
Understanding what fuels the new daily online shopping habit
Andrew Consky, AOL Canada, Canada
Steve Payne, Enterprise IG, Ireland
Vicki Draper, NBCUniversal - NY, United States

Best Case History:

Winner
Belief, Intent, ACTION!
Bridging the intent-action gap: how behavioural economics and consumer journey mapping explains decision making to identify levers to impel consumer action
Sema Sgaier, Surgo Foundation, United States
Ram Prasad, Final Mile Consulting, United States
Maria Eletskaya, Ipsos MORI UK Ltd, United Kingdom (GB)
Maaya Sundaram, Bill & Melinda Gates Foundation, United States
Katie Plocheck, Ipsos Open Thinking Exchange, United States
Jeff Mulhausen, Upstream Thinking, United States
Anurag Vaish, Final Mile Consulting, United States

Nominee
TV Re[defined]
How global viewers are redefining their relationship with television
Jo McIlvenna, McIlvenna Ltd, United Kingdom (GB)
Ben Himowitz, Flamingo Sao Paulo, Brazil
Ian Wright, Transport Focus, United Kingdom (GB)
Christian Kurz, Viacom International Media Networks, United States
Anna Noel Taylor, Viacom International Media Networks, United States

Nominee
Hooked on Shopping
Understanding what fuels the new daily online shopping habit
Andrew Consky, AOL Canada, Canada
Steve Payne, Enterprise IG, Ireland
Vicki Draper, NBCUniversal - NY, United States

Nominee
Reel Happiness
Understanding the emotions of cinema goers
Anna Cremin, Pearl & Dean, United Kingdom (GB)
Graeme Lawrence, Join the Dots (Research) Ltd, United Kingdom (GB)
Kelly McKnight, Join the Dots (Research) Ltd, United Kingdom (GB)

Nominee
A Butterfly's Wings: From Chaos to Opportunity
Harnessing cross-category connections in the consumer technology landscape
Kelsey Vaughn, Ipsos, United States
Reed Cundiff, Microsoft Corporation, United States
Mike Egner, Ipsos, United States

Nominee
The Chance of a Lifetime
What happens when consumer insight gets a chance to lead from the front?
Namita Mediratta, Unilever, United Kingdom (GB)

Nominee
Turning Shopper Insights into Company-wide Memes
Danone disrupts shopper research by engaging with a tribe of shoppers
Tom De Ruyck, InSites Consulting, Belgium
Thomas Troch, InSites Consulting, United States
Olesya Govorun, The Dannon Company, United States
Niels Schillewaert, InSites Consulting, United States
Holly Rozelle, The Dannon Company
Anouk Willems, InSites Consulting B.V., Netherlands

Nominee
Watching the Devices
Do we watch video differently on smaller screens?
Martin Greenbank, Channel 4, United Kingdom (GB)
Robert Ellis, United Kingdom (GB)

Nominee
Contextual Actions Speak Louder than Words
The impact of context on liking of beer using behavioural and implicit measures
Jasper Scheir, haystack, Belgium
Ludovic Depoortere, haystack, Belgium
Sjoerd Koornstra, The House of Insights, Netherlands

Best Methodological Paper:

Winner
The Shape of Conversations
Social data and the future of market research
Kyle Findlay, Kantar, South Africa

Nominee
Turning Shopper Insights into Company-wide Memes
Danone disrupts shopper research by engaging with a tribe of shoppers
Tom De Ruyck, InSites Consulting, Belgium
Thomas Troch, InSites Consulting, United States
Olesya Govorun, The Dannon Company, United States
Niels Schillewaert, InSites Consulting, United States
Holly Rozelle, The Dannon Company
Anouk Willems, InSites Consulting B.V., Netherlands

Nominee
Less is More: Being Deprived Often Brings out the Best
The added value of deprivation techniques in research
Vanessa Oshima, Heart Data, Japan
David McCaughan, Ai.agency, Thailand

Nominee
Contextual Actions Speak Louder than Words
The impact of context on liking of beer using behavioural and implicit measures
Jasper Scheir, haystack, Belgium
Ludovic Depoortere, haystack, Belgium
Sjoerd Koornstra, The House of Insights, Netherlands

Nominee
A Butterfly's Wings: From Chaos to Opportunity
Harnessing cross-category connections in the consumer technology landscape
Kelsey Vaughn, Ipsos, United States
Reed Cundiff, Microsoft Corporation, United States
Mike Egner, Ipsos, United States

Best Paper Overall:

Winner
Make Your Stakeholders Smarter
Moving beyond the dashboard and into configurable insights
Christian Kugel, NBCU / Oxygen Media, United States
Thomas Kelly, OATH, United States

Nominee
French Government: Nudge Me Tender
How to turn ethnographic insight into more efficient policy-making
Etienne Bressoud, BVA, France
Richard Bordenave, BVA, France
Françoise Waintrop, SGMAP, France
Eric Singler, BVA, France

Nominee
Our Lips are Sealed
Why the truth is implicit
Suzanne Lugthart, eBay, United Kingdom (GB)
David Penn, Conquest, United Kingdom (GB)

Nominee
Dancing 'Til We Drop: Global Ageing But Not As We Know It
The development and application of a universal age construct
Lisa Edgar, the Big Window Consulting Limited, United Kingdom (GB)
David Bunker, BBC Television, United Kingdom (GB)
Kevin Cowan, BBC World Service, United States

Nominee
Y Market Research
A case study of how qualitative research can attract Generation Y professionals
Laura Wolfs, Point-Blank International GmbH, Germany
Julian Walter-Herrmann

Nominee
Free Space
Using open data for retail location analysis
Darren Fleetwood, United Kingdom (GB)

Nominee
Predicting the Future
Primary research exploring the science of prediction
Jon Puleston, Lightspeed, United Kingdom (GB)
Alexander Wheatley, Lightspeed, United Kingdom (GB)
Hubertus Hofkirchner, Prediki Prediction Services, Austria

Nominee
Cultural Anchoring
Solving brand architecture complexities
Neale Cotton, The Lab Strategy & Planning, Australia
Julian Dunne, Cricket Australia, Australia

Best Case History:

Winner
French Government: Nudge Me Tender
How to turn ethnographic insight into more efficient policy-making
Etienne Bressoud, BVA, France
Richard Bordenave, BVA, France
Françoise Waintrop, SGMAP, France
Eric Singler, BVA, France

Nominee
Research That Sparks
Methods to make market research more inspirational
Annelies Verhaeghe, InSites Consulting, Belgium
Natalie Malevsky, Telefonica Digital, United Kingdom (GB)
Thijs Van de Broek, InSites Consulting, Belgium

Nominee
Cultural Anchoring
Solving brand architecture complexities
Neale Cotton, The Lab Strategy & Planning, Australia
Julian Dunne, Cricket Australia, Australia

Nominee
'Power of Laughter'
Measuring the effectiveness of comedy in generating positive audience engagement
Jo McIlvenna, McIlvenna Ltd, United Kingdom (GB)
Christian Kurz, Viacom International Media Networks, United States
James Guerrier, Viacom International Media Networks, United Kingdom (GB)
Julia Lamaison, Gfk, United Kingdom (GB)

Nominee
Our Lips are Sealed
Why the truth is implicit
Suzanne Lugthart, eBay, United Kingdom (GB)
David Penn, Conquest, United Kingdom (GB)

Nominee
Predicting the Future
Primary research exploring the science of prediction
Jon Puleston, Lightspeed, United Kingdom (GB)
Alexander Wheatley, Lightspeed, United Kingdom (GB)
Hubertus Hofkirchner, Prediki Prediction Services, Austria

Nominee
The Way of Insight Beyond Technique
Creating an insights culture to inspire transformation
Melissa Dagless, Shionogi Limited, United Kingdom (GB)
Vivek Banerji, Insight Dojo, United Kingdom (GB)
Takashi Takenoshita, Shionogi Limited, United Kingdom (GB)

Best Methodological Paper:

Winner
'Power of Laughter'
Measuring the effectiveness of comedy in generating positive audience engagement
Jo McIlvenna, McIlvenna Ltd, United Kingdom (GB)
Christian Kurz, Viacom International Media Networks, United States
James Guerrier, Viacom International Media Networks, United Kingdom (GB)
Julia Lamaison, Gfk, United Kingdom (GB)

Nominee
French Government: Nudge Me Tender
How to turn ethnographic insight into more efficient policy-making
Etienne Bressoud, BVA, France
Richard Bordenave, BVA, France
Françoise Waintrop, SGMAP, France
Eric Singler, BVA, France

Nominee
Research That Sparks
Methods to make market research more inspirational
Annelies Verhaeghe, InSites Consulting, Belgium
Natalie Malevsky, Telefonica Digital, United Kingdom (GB)
Thijs Van de Broek, InSites Consulting, Belgium

Nominee
Free Space
Using open data for retail location analysis
Darren Fleetwood, United Kingdom (GB)

Nominee
Make Your Stakeholders Smarter
Moving beyond the dashboard and into configurable insights
Christian Kugel, NBCU / Oxygen Media, United States
Thomas Kelly, OATH, United States

Nominee
Cultural Anchoring
Solving brand architecture complexities
Neale Cotton, The Lab Strategy & Planning, Australia
Julian Dunne, Cricket Australia, Australia

Nominee
Our Lips are Sealed
Why the truth is implicit
Suzanne Lugthart, eBay, United Kingdom (GB)
David Penn, Conquest, United Kingdom (GB)

Best Paper Overall:

Winner
Big Changes Will Deliver a Big Future
What marketing decision-makers expect their customer insight teams to deliver
David Smith, DVL Smith Ltd, United Kingdom (GB)
Adam Riley, Decision Architects, United Kingdom (GB)

Nominee
Standardising Touchpoint Analysis
A cross media neuroscience study from China with real world investment tracking
Tang Ruihong, Brain Intelligence Neuro-Consultancy, China
Caroline Ji, VivaKi, China

Nominee
A Whole New World
A new and valuable platform for market research
Daranee Charoen-Rajapark, Thailand

Nominee
Do Emotions in Advertising Drive Sales?
Use of facial coding to understand the relation between emotional ads and sales effectiveness
Evan Kodra, Affectiva, United States
Rana El Kaliouby, Affectiva, United States
Daniel McDuff, Affectiva, United States

Nominee
Small Numbers, Big Insights
A year in the lives of families living with austerity
Chris Perry, Ipsos MORI UK Ltd, United Kingdom (GB)
Isabella Pereira, Ipsos MORI UK Ltd, United Kingdom (GB)
Suzanne Hall, Ipsos MORI UK Ltd, United Kingdom (GB)

Nominee
Multimode, Global Scale Usage
Understanding respondent scale usage across borders and devices
Melanie Courtright, Research Now, United States
Kartik Pashupati, Research Now, United States
Annie Pettit, Peanut Labs, Canada
Roddy Knowles, Research Now, United States

Nominee
Less Facts, More Fiction: Expanding Research's Mind
Moving away from method, to a much wider definition of strategy as execution
Leanne Tomasevic, Truth Consulting, United Kingdom (GB)
Elizabeth Lonergan, Nokia Telecommunications, United Kingdom (GB)
James Ebdon, OMG, United Kingdom (GB)

Best Case History:

Winner
How Does Your Cappuccino Feel?
Using synaesthesia to create a visually interactive experience of flavour
John Pawle, QRi Consulting Ltd., United Kingdom (GB)
Dominique Delfaud, V. MANE FILS SA, France

Nominee
Finding Gold in the Desert
The invention of MegaPlaza, the first modern mall for the emergent classes in the outskirts of Lima
Percy Vigil Vidal, Megaplaza Shopping Center, Peru
Rolando Arellano Bahamonde, Arellano Investigación de Marketing, Peru
Rolando Arellano Cueva, Cuanter, S.A., Spain

Nominee
Emotion and inspiration at the Van Gogh Museum
How emotion-based visitor research can create engaging brand
Saskia Brocx, TNS NIPO, Netherlands
Laurine van de Wiel, Van Gogh Museum, Netherlands

Nominee
How Research can Help Build a Successful CSR Campaign
Jarosław Herrmann, Grupa Zywiec (Heineken Group), Poland
Dominika Maison, Maison & Partners Sp. z o. o., Poland

Nominee
Do Emotions in Advertising Drive Sales?
Use of facial coding to understand the relation between emotional ads and sales effectiveness
Evan Kodra, Affectiva, United States
Rana El Kaliouby, Affectiva, United States
Daniel McDuff, Affectiva, United States

Nominee
Think Big and Connect to the Max
How PepsiCo (re)connected the Ruffles brand with Generation Y
Annelies Verhaeghe, InSites Consulting, Belgium
Anouk Willems, InSites Consulting B.V., Netherlands
Erkan Balkan, Kantar Millward Brown - GB - Warwick, United Kingdom (GB)
Joeri Van den Bergh, InSites Consulting, Belgium
Tom De Ruyck, InSites Consulting, Belgium

Best Methodological Paper:

Winner
Multimode, Global Scale Usage
Understanding respondent scale usage across borders and devices
Melanie Courtright, Research Now, United States
Kartik Pashupati, Research Now, United States
Annie Pettit, Peanut Labs, Canada
Roddy Knowles, Research Now, United States

Nominee
Old Meets New
Word association, implicit tests, emotions and eye tracking in the global market
Charles Spence, Flying Fish Research, United Kingdom (GB)
Milena Sabogal, Starcom Mediavest, Colombia
Sebastián Olier, Neurosketch, Colombia
Carlos Velasco, BI Norwegian Business NeurosketchSchool,, Norway
Alejandro Salgado-Montejo, Neurosketch, Universidad de La Sabana, Colombia

Nominee
Screen Life
How “two – screening” changes our TV viewing
Robert Ellis, United Kingdom (GB)
Neil Mortenson, Thinkbox, United Kingdom (GB)

Nominee
Do Emotions in Advertising Drive Sales?
Use of facial coding to understand the relation between emotional ads and sales effectiveness
Evan Kodra, Affectiva, United States
Rana El Kaliouby, Affectiva, United States
Daniel McDuff, Affectiva, United States

Nominee
Think Big and Connect to the Max
How PepsiCo (re)connected the Ruffles brand with Generation Y
Annelies Verhaeghe, InSites Consulting, Belgium
Anouk Willems, InSites Consulting B.V., Netherlands
Erkan Balkan, Kantar Millward Brown - GB - Warwick, United Kingdom (GB)
Joeri Van den Bergh, InSites Consulting, Belgium
Tom De Ruyck, InSites Consulting, Belgium

Nominee
A 4-Dimensional View of the Digitally Engaged Consumer
Creating a single-source methodology to harness insights of today’s ‘new’ consumer
Heather Dougherty, Resonate, United States
Maria Domoslawska, Placecast, United States

Nominee
Standardising Touchpoint Analysis
A cross media neuroscience study from China with real world investment tracking
Tang Ruihong, Brain Intelligence Neuro-Consultancy, China
Caroline Ji, VivaKi, China

Best Paper Overall:

Winner
Research in a World Without Questions
Bob Pankauskas, Allstate Insurance Co., United States
Tom Ewing, System1 Research Limited - UK, United Kingdom (GB)

Nominee
What's a Nice Insight Like You Doing in a Concept Like This?
How marketers can avoid wasting good insights on poorly articulated concepts
Barbara Garau, Reckitt Benckiser France, France
Lee Markowitz, Ipsos, United States
Lourdes Alvarez-Chavarria, Euromonitor International, United States

Nominee
In 2030 the Best Market Researcher in the Organisation Will Be the CEO!
David Smith, DVL Smith Ltd, United Kingdom (GB)
Elisabetta Osta, Barclays Retail Bank, United Kingdom (GB)

Nominee
Ode to the Unsung Hero - Navigating the turbulent waters of research
How Coca-Cola is managing today's increasingly complex business reality with a global research landscape
Patricio Pagani, The Black Puma Ai, Argentina
Javier Qui~nones, Infotools Ltd, New Zealand
Veronica Moreno, Coca-Cola Company, United States

Nominee
Beneath the Surface
The hidden world of individual buying behaviour
Kyle Findlay, Kantar, South Africa
Constantin Michael, TNS, South Africa
Jan Hofmeyr, TNS, South Africa

Best Case History:

Winner
Who's Afraid of Opinion Polls?
A live case study of spin and rhetoric; what happens when some love and others hate the numbers
Jenny Hayward-Jones, Lowy Institute for International Policy, Australia
Caz Tebbutt, Tebbutt Research Pty. Ltd., Fiji

Nominee
Designing the Club of Tomorrow
Consumer understanding guiding creativity towards success
Tom De Ruyck, InSites Consulting, Belgium
Henk Eising, Netherlands
Thomas Troch, InSites Consulting, United States
Filip De Boeck, InSites Consulting, United States
Caroline Van Hoff, HEINEKEN International, Netherlands

Nominee
Creators in Their Own 'Write'
How Meredith Corporation empowered readers to create and contribute to a new Ladies' Home Journal
Manila Austin, Communispace, United States
Britta C. Ware, Meredith Corporation, United States

Best Methodological Paper:

Winner
Measuring Emotions Through a Mobile Device Across Borders, Ages, Genders and More
Rana Kaliouby, Affectiva, United States
Rolfe Swinton, RealityMine, United States

Nominee
The 'Irrationalisation' of Surveys
Using Behavioural Economics to improve research results
Kevin Karty, Affinnova, Inc., United States
Jeffrey Henning, Researchscape International, United States
Janet Thai, Affinnova, United States
Bin Yu, United States
Steve Lamoureux, United States

Nominee
The Difference Between 'less bad' and 'much better'
Helping conjoint to live up to its promises by leveraging 'Behavioural Economics'
Florian Bauer, Vocatus AG, Germany

Nominee
Babyface: Reading Nonverbal Cues to Measure Infants' Acceptance of Food Products
How mothers know whether or not their babies like a product and how to communicate baby preferences back to their mothers
Kelly Sheahan
Ashley Gabel, Blueberry, United States
Amy Elkes, Stonyfield, United States
Lauren Yourshaw, Blueberry, United States
Payal Kondisetty, Blueberry, United States

Nominee
Beneath the Surface
The hidden world of individual buying behaviour
Kyle Findlay, Kantar, South Africa
Constantin Michael, TNS, South Africa
Jan Hofmeyr, TNS, South Africa

Best Paper Overall:

Winner
Research in a world of irrational expectations
How new thinking from behavioural economics changes the way we look at and conduct research
Stephen Phillips, ZappiStore, United Kingdom (GB)
Abigail Hill, Spring Research Ltd, United Kingdom (GB)

Nominee
Too much reality?
The perils of easy access to hearts, minds and bedrooms
Sangeeta Gupta, India
Anjali Puri, TNS India, India

Nominee
Crowd interpretation
Are participants the researchers of the future?
Gigi Ilustre, H.J. Heinz B.V., Netherlands
Peter Claeys
Joeri Van den Bergh, InSites Consulting, Belgium
Niels Schillewaert, InSites Consulting, United States
Annelies Verhaeghe, InSites Consulting, Belgium

Nominee
Behaving economically with the truth
How behavioural economics can help research to better understand, identify and predict behaviour
Peter Harrison, Cigna, United States
Alain Samson, System1 Research Limited, United Kingdom (GB)
Orlando Wood, System1 Research Limited - UK, United Kingdom (GB)

Best Case History:

Winner
Translating the language of consumers into global fundraising efforts
Nick Chiarelli, The Future Foundation, United Kingdom (GB)
Sotta Long, UNICEF, Switzerland

Nominee
A fresh look at our eyes
How innovation scenarios can harness research insights and further drive business impact
Germaine Gazano, LVMH Parfums & Cosmetiques, C.E.C., France
Christophe Rebours, In Process-Design Innovation, France

Nominee
Enlightened gardens
Innovation beyond the obvious
Jochum Stienstra, Ferro Explore!, Netherlands
J. Alyson Bryant, PlayScience, United States
Pamela Pauwels, Philips, Netherlands
Ank van Ophoven, Philips Lighting BV, Netherlands

Best Methodological Paper:

Winner
The game experiments
Researching how gaming techniques can be used to improve the quality of feedback from online research
Jon Puleston, Lightspeed, United Kingdom (GB)
Deborah Sleep, Engage Research, United Kingdom (GB)

Nominee
Developing second generation mobile research techniques
How mobile research can enhance the enjoyment of media consumption
Rolfe Swinton, RealityMine, United States
AJ Johnson, Kynetec UK Ltd,, United Kingdom (GB)

Nominee
Enlightened gardens
Innovation beyond the obvious
Jochum Stienstra, Ferro Explore!, Netherlands
J. Alyson Bryant, PlayScience, United States
Pamela Pauwels, Philips, Netherlands
Ank van Ophoven, Philips Lighting BV, Netherlands

Nominee
Engage, inspire, act
Three step stones towards developing more impactful products
Tom De Ruyck, InSites Consulting, Belgium
Niels Schillewaert, InSites Consulting, United States
Stan Knoops, IFF Nederland BV, Netherlands

Nominee
Behaving economically with the truth
How behavioural economics can help research to better understand, identify and predict behaviour
Peter Harrison, Cigna, United States
Alain Samson, System1 Research Limited, United Kingdom (GB)
Orlando Wood, System1 Research Limited - UK, United Kingdom (GB)

Nominee
Gamification
The reality of what it is… and what it’s not
Kyle Findlay, Kantar, South Africa
Kirsty Alberts

Nominee
Crowd interpretation
Are participants the researchers of the future?
Gigi Ilustre, H.J. Heinz B.V., Netherlands
Peter Claeys
Joeri Van den Bergh, InSites Consulting, Belgium
Niels Schillewaert, InSites Consulting, United States
Annelies Verhaeghe, InSites Consulting, Belgium

Best Paper Overall:

Winner
Riding the value shift in market research
Only the paranoid survive
David Bakken, Foreseeable Futures Group, United States

Nominee
Getting into the real world of the shopper
Using eye tracking in a multi-mode research approach
Ludovic Depoortere, haystack, Belgium
Wim Hamaekers, Haystack International, Belgium

Nominee
From the Iliad to Odyssey
The odyssey of our profession
C. Frederic John, Consilience Research & Consulting, LLC, United States

Nominee
Looking for the fire not the smoke
How the social brain helps us understand contagion
David Penn, Conquest, United Kingdom (GB)

Nominee
Digital characters
A living, breathing, on-line segmentation soap-opera for insight generation
John Kearon, System1 Research Limited, United Kingdom (GB)

Best Case History:

Winner
Getting into the real world of the shopper
Using eye tracking in a multi-mode research approach
Ludovic Depoortere, haystack, Belgium
Wim Hamaekers, Haystack International, Belgium

Nominee
Coca-Cola Europe and the Philosopher’s Stone
Crafting a rare win-win-win situation
Patricio Pagani, The Black Puma Ai, Argentina
Richard Raubik, Coca-Cola GmbH, Austria
James May, Kantar Group, United States

Nominee
Advocracy - Harnessing the power of the consumer
Creating a marketing program to encourage online and offline advocacy
Stephen Phillips, ZappiStore, United Kingdom (GB)
Catherine Willis, Delta Air Lines, United States

Nominee
Welcome to the House of Research
Achieving new insights and better brand knowledge through courageous ways of collaboration in what is normally a competitive environment
Thomas Methner, Germany
Dirk Frank, ISM GLOBAL DYNAMICS GmbH, Germany

Best Methodological Paper:

Winner
Pricing beyond the Homo Oeconomicus
Expensive mistakes and profitable opportunities in pricing research
Florian Bauer, Vocatus AG, Germany

Nominee
Digital characters
A living, breathing, on-line segmentation soap-opera for insight generation
John Kearon, System1 Research Limited, United Kingdom (GB)

Nominee
Advocracy - Harnessing the power of the consumer
Creating a marketing program to encourage online and offline advocacy
Stephen Phillips, ZappiStore, United Kingdom (GB)
Catherine Willis, Delta Air Lines, United States

Nominee
The myth of segmentation
Or how to move beyond
Jochum Stienstra, Ferro Explore!, Netherlands

Nominee
Janus and the changing face of pricing research
Anne Favrelle, Procter & Gamble EUROCOR n.v., Belgium
Maureen Arink, SKIM, Netherlands
Vicky Nef

Nominee
Feelings you can bank on
How customers’ emotions can reveal actionable insights for business
Orlando Wood, System1 Research Limited - UK, United Kingdom (GB)
Sarajit Mitra, HSBC Holdings PLC, United Kingdom (GB)
Bhavya Shah, HSBC Holdings PLC, United Kingdom (GB)

Best Paper Overall:

Winner
The longest day
Cultural differences in CSR
Tom De Ruyck, InSites Consulting, Belgium
Niels Schillewaert, InSites Consulting, United States
Annelies Verhaeghe, InSites Consulting, Belgium
Micheal Friedman, InSites Consulting, Belgium

Nominee
Information à la carte
The need to select, prepare and present
Ineke van Meel, Ineke van Meel, Netherlands
Jeroen Rietberg, Intellex Dynamic Reporting, Netherlands

Nominee
Advertising in times of crisis
A semiotic analysis of some savvy creative approaches
Joseph Sassoon, Alphabet Sas, Italy

Nominee
The ‘ANT’ and the grasshopper
Decoding the mindset of the Indian financial customer
Ipsita Ghosh, TNS Malaysia, Malaysia
Kalyan Karmakar, TNS India, India

Best Case History:

Winner
The future of work
Keith Bailey, Transport Focus, United Kingdom (GB)
Andy Dexter, France
Leanne Tomasevic, Truth Consulting, United Kingdom (GB)
Adam Chmielowski, Truth, United Kingdom (GB)

Nominee
Launching innovations during economic slowdown
Mark Gillespie, ACNielsen, United Kingdom (GB)
Marcin Penconek, Marcin Penconek, Poland

Nominee
Could I just ask you a few questions as you have sex on this park bench…?
Rupal Mathur, COI Communications, United Kingdom (GB)
Anna Thomas, N1i, Australia
Joceline Jones, Define Research & Insight Ltd, United Kingdom (GB)

Nominee
Integrating research in crisis management decision-making
The maple lead foods' listeriosis crisis in Canada
Terence Flynn
Christian Bourque, Léger, Canada

Best Methodological Paper:

Winner
Evaluating social mission projects in emerging & bottom of the pyramid markets
An innovative behaviour measurement methodology
Raghavan Srinivasan, TNS, Indonesia
Astiti Suhirman, TNS, Indonesia
Namita Mediratta, Unilever, United Kingdom (GB)

Nominee
More, more, more
How respondents are demanding more and co-creating the research process
Fiona Blades, MESH, United Kingdom (GB)
Rachel Brown, OXFAM, United Kingdom (GB)

Nominee
Me-to-we research
Form asking unreliable witnesses about themselves to asking people what they notice, believe & predict about others
John Kearon, System1 Research Limited, United Kingdom (GB)
Mark Earls, Herd Consulting, United Kingdom (GB)

Best Paper Overall:

Winner
How Disney bridges the multicultural divide
Building trust as a prerequisite for insight
Manila Austin, Communispace, United States
Paul Caswell, Disney Destinations LLC, United States

Nominee
Anticipating Tomorrow’s Societal Change Today
Innovation in the digital space
Kerstin Ullrich, GIM-Gesellschaft fur innovative Marktforschung mbH, Germany
Christian Wenger, GIM-Gesellschaft fur innovative Marktforschung mbH, Germany

Nominee
Kuschel, kuschel, kuschel
About the role of brands in a ‘philanthropic’ world order
Hans-Bert Matoul, Happy Thinking People GmbH, Germany
Stefan Hagl, Happy Thinking People GmbH, Germany
Michael Wittenberg, Happy Thinking People GmbH, Germany

Best Case History:

Winner
Assessing shifts in shopper purchase behaviour
How digital media has changed consumer expectations
Philip Bonanno, The Leading Edge, Australia

Nominee
Let it flow!
Understanding the impact of equity transfer on brand and corporate positioning
David Pring, Ipsos Marketing, United States
Curt Stenger, Ipsos, United States
Trent Ross, Ipsos, United States
Angela Lovejoy, The Coca Cola Company, United States
Omar Rodriguez, The Coca-Cola Company, China

Nominee
Flood warning
Consulting citizens in a time of crisis
Amrita Sood, Gfk, United Kingdom (GB)
Philippa Makepeace, CCS, Civil Contingencies Secretariat
Krishan Lathigra, COI, Central Office of Information, United Kingdom (GB)

Best Methodological Paper:

Winner
Loser, hero or human being
Are you ready for emergent truth?
Jochum Stienstra, Ferro Explore!, Netherlands
Wim van der Noort, Dutch Ministry of Public Affairs

Nominee
The power of co-creation
How the changing role of the consumer impacts market research
Richard Gehling, TNS Infratest RI GmbH, Germany

Nominee
Getting animated about emotion
The new frontier
David Penn, Conquest, United Kingdom (GB)

Nominee
You can’t judge a book by its cover!
A way to tackle the severe acquiescence bias among Arab respondents
Arun Joshi, United Arab Emirates
Sagar Tamang, The Nielsen Company, United Arab Emirates
Himanshu Vashishtha, SixthFactor Consulting, United Arab Emirates

Best Paper Overall:

Winner
If 'We' not 'I'...Then what?
From Anglo-Saxon to global world views of human behaviour
Mark Earls, Herd Consulting, United Kingdom (GB)

Nominee
Finding and developing new talent
A global tour of the challenges
Mario Hamersveld, Van Hamersveld MC, Netherlands
DVL Smith

Nominee
In search of excellence
The evolution and future of qualitative research
Peter Cooper, UK

Best Case History:

Winner
Training the next generation
It’s market research, but not as we know it
Phyllis MacFarlane, ESOMAR Foundation, United Kingdom (GB)
Mike Cooke, Mike Cooke, United Kingdom (GB)

Nominee
Back on track
A fresh direction for the Rexona brand
Simon Patterson, QRi Consulting Ltd., United Kingdom (GB)
John Pawle, QRi Consulting Ltd., United Kingdom (GB)
Jaroslav Cir, Perfect Crowd s.r.o., Czech Republic

Nominee
Evolution of beauty: Dove case study
A new brand activation research model
Severine Distave, Keystone Network, Belgium
Tom De Ruyck, InSites Consulting, Belgium
Steven Belleghem, InSites Consulting, Belgium
Niels Schillewaert, InSites Consulting, United States

Best Methodological Paper:

Winner
Using faces
Measuring emotional engagement for early stage creative
Orlando Wood, System1 Research Limited - UK, United Kingdom (GB)

Nominee
A quest for answers
The campaign against Why
Sarah Hamburger, Big Picture, New Zealand
Stephen Phillips, ZappiStore, United Kingdom (GB)

Nominee
Dancing with inspiration
A multi-disciplinary approach to get closer to consumers
Elisabeth Vorwerk, Beiersdorf AG, Germany
Natascha Lanzenauer
Claudia Antoni, Happy Thinking People GmbH, Germany

Nominee
Scalpel or hand grenade?
Understanding client decision making
Subhransu Rout, Aircel, India
Sangeeta Gupta, India

Best Paper Overall:

Winner
The heart transplant
Consumers at the heart of your business
David Jenkinson, Carlton & United Beverages, Australia
Derek Leddie, Australia
Kristin Hickey, Kubi Kalloo, United Kingdom (GB)

Best Case History:

Winner
Powerful insights
Possibilities of ethnographic research
Edeltraud Kaltenbach, Germany
Ji-Seun You, LG Electronics, Germany