ESOMAR Congress Award

Congress Awards 2017 Jury

• Niels Schillewaert, President, ESOMAR, Netherlands
• Vanessa Oshima, General Manager Women's Category, PC Chair / Nike, Japan
• Danielle YJ Hoh, Manager, LGDisplay, South Korea
• Phyllis Macfarlane, Global Training Director, GfK, Germany
• Dmitry Gaiduk, CEO, CoolTool, USA

Winner: Turning Shopper Insights into Company-wide Memes

Nominee: Watching the Devices

Nominee: TV Re[defined]

Nominee: Hooked on Shopping

Nominee: Belief, Intent, ACTION!

Nominee: The Theory of the Crime

Nominee: Mirror, Mirror on the Wall

Nominee: A Butterfly's Wings: From Chaos to Opportunity

Best Case History:

Winner: Belief, Intent, ACTION!

Nominee: Reel Happiness

Nominee: The Chance of a Lifetime

Nominee: Watching the Devices

Nominee: TV Re[defined]

Nominee: Hooked on Shopping

Nominee: A Butterfly's Wings: From Chaos to Opportunity

Nominee: Turning Shopper Insights into Company-wide Memes

Nominee: Contextual Actions Speak Louder than Words

Best Methodological Paper:

Winner: The Shape of Conversations

Nominee: Contextual Actions Speak Louder than Words

Nominee: A Butterfly's Wings: From Chaos to Opportunity

Nominee: Turning Shopper Insights into Company-wide Memes

Nominee: Less is More: Being Deprived Often Brings out the Best

Best Paper Overall:

Winner: Make Your Stakeholders Smarter

Nominee: Free Space

Nominee: Cultural Anchoring

Nominee: French Government: Nudge Me Tender

Nominee: Our Lips are Sealed

Nominee: Dancing 'Til We Drop: Global Ageing But Not As We Know It

Nominee: Y Market Research

Nominee: Predicting the Future

Best Case History:

Winner: French Government: Nudge Me Tender

Nominee: Cultural Anchoring

Nominee: 'Power of Laughter'

Nominee: Our Lips are Sealed

Nominee: Predicting the Future

Nominee: The Way of Insight Beyond Technique

Nominee: Research That Sparks

Best Methodological Paper:

Winner: 'Power of Laughter'

Nominee: Free Space

Nominee: Cultural Anchoring

Nominee: Our Lips are Sealed

Nominee: French Government: Nudge Me Tender

Nominee: Research That Sparks

Nominee: Make Your Stakeholders Smarter

Best Paper Overall:

Winner: Big Changes Will Deliver a Big Future

Nominee: Less Facts, More Fiction: Expanding Research's Mind

Nominee: A Whole New World

Nominee: Standardising Touchpoint Analysis

Nominee: Do Emotions in Advertising Drive Sales?

Nominee: Small Numbers, Big Insights

Nominee: Multimode, Global Scale Usage

Best Case History:

Winner: How Does Your Cappuccino Feel?

Nominee: Finding Gold in the Desert

Nominee: Emotion and inspiration at the Van Gogh Museum

Nominee: How Research can Help Build a Successful CSR Campaign

Nominee: Do Emotions in Advertising Drive Sales?

Nominee: Think Big and Connect to the Max

Best Methodological Paper:

Winner: Multimode, Global Scale Usage

Nominee: Do Emotions in Advertising Drive Sales?

Nominee: Think Big and Connect to the Max

Nominee: A 4-Dimensional View of the Digitally Engaged Consumer

Nominee: Standardising Touchpoint Analysis

Nominee: Screen Life

Nominee: Old Meets New

Best Paper Overall:

Winner: Research in a World Without Questions

Nominee: Ode to the Unsung Hero - Navigating the turbulent waters of research

Nominee: Beneath the Surface

Nominee: What's a Nice Insight Like You Doing in a Concept Like This?

Nominee: In 2030 the Best Market Researcher in the Organisation Will Be the CEO!

Best Case History:

Winner: Who's Afraid of Opinion Polls?

Nominee: Designing the Club of Tomorrow

Nominee: Creators in Their Own 'Write'

Best Methodological Paper:

Winner: Measuring Emotions Through a Mobile Device Across Borders, Ages, Genders and More

Nominee: The 'Irrationalisation' of Surveys

Nominee: The Difference Between 'less bad' and 'much better'

Nominee: Babyface: Reading Nonverbal Cues to Measure Infants' Acceptance of Food Products

Nominee: Beneath the Surface

Best Paper Overall:

Winner: Research in a world of irrational expectations

Nominee: Behaving economically with the truth

Nominee: Too much reality?

Nominee: Crowd interpretation

Best Case History:

Winner: Translating the language of consumers into global fundraising efforts

Nominee: A fresh look at our eyes

Nominee: Enlightened gardens

Best Methodological Paper:

Winner: The game experiments

Nominee: Enlightened gardens

Nominee: Behaving economically with the truth

Nominee: Gamification

Nominee: Crowd interpretation

Nominee: Developing second generation mobile research techniques

Nominee: Engage, inspire, act

Best Paper Overall:

Winner: Riding the value shift in market research

Nominee: From the Iliad to Odyssey

Nominee: Looking for the fire not the smoke

Nominee: Digital characters

Nominee: Getting into the real world of the shopper

Best Case History:

Winner: Getting into the real world of the shopper

Nominee: Welcome to the House of Research

Nominee: Coca-Cola Europe and the Philosopher’s Stone

Nominee: Advocracy - Harnessing the power of the consumer

Best Methodological Paper:

Winner: Pricing beyond the Homo Oeconomicus

Nominee: Advocracy - Harnessing the power of the consumer

Nominee: The myth of segmentation

Nominee: Janus and the changing face of pricing research

Nominee: Feelings you can bank on

Nominee: Digital characters

Best Paper Overall:

Winner: The longest day

Nominee: Advertising in times of crisis

Nominee: The ‘ANT’ and the grasshopper

Nominee: Information à la carte

Best Case History:

Winner: The future of work

Nominee: Launching innovations during economic slowdown

Nominee: Could I just ask you a few questions as you have sex on this park bench…?

Nominee: Integrating research in crisis management decision-making

Best Methodological Paper:

Winner: Evaluating social mission projects in emerging & bottom of the pyramid markets

Nominee: Me-to-we research

Nominee: More, more, more

Best Paper Overall:

Winner: How Disney bridges the multicultural divide

Nominee: Anticipating Tomorrow’s Societal Change Today

Nominee: Kuschel, kuschel, kuschel

Best Case History:

Winner: Assessing shifts in shopper purchase behaviour

Nominee: Let it flow!

Nominee: Flood warning

Best Methodological Paper:

Winner: Loser, hero or human being

Nominee: The power of co-creation

Nominee: Getting animated about emotion

Nominee: You can’t judge a book by its cover!

Best Paper Overall:

Winner: If 'We' not 'I'...Then what?

Nominee: Finding and developing new talent

Nominee: In search of excellence

Best Case History:

Winner: Training the next generation

Nominee: Back on track

Nominee: Evolution of beauty: Dove case study

Best Methodological Paper:

Winner: Using faces

Nominee: A quest for answers

Nominee: Dancing with inspiration

Nominee: Scalpel or hand grenade?

Best Paper Overall:

Winner: The heart transplant

Best Case History:

Winner: Powerful insights