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ESOMAR Research Effectiveness Award


The ESOMAR Research Effectiveness Award showcases the very best in demonstrating how market or social research has had substantial commercial and or societal impact. No matter how good a piece of research is, only if it produces not only insights but real actionable results with a clear benefit to either business or society can it be considered successful. The Research Effectiveness Award asks commercial and non-commercial entities to do just that, showcase their impact!

This is a prestigious global award given once a year and it is open for client side research users() (or users and their agencies) in any market or field who are interested in sharing their story about the commercial or societal impact of their research investment (ROI). We welcome submissions from all around the world and want to hear your story.


Submission deadline: (Friday) 14 June 2019
Finalists announced: End July
Finalists present: ESOMAR Congress 2019
Winner announced: During the ESOMAR Congress, Edinburgh / 8-11 September


  • The Merchant DNA - Gold trophy winner (1st place)
    Ross Delaney, Paymark, New Zealand
    Shaun Fitzgibbon, TRA, New Zealand
  • Taking the Guesswork Out of a Successful Strategy for McDonald's Malaysia - Silver trophy winner (2nd place)
    Ipsita Ghosh, Kantar TNS, Malaysia
    Xian Yee Chow, McDonald's, Malaysia
  • Jabong: Rising from the Ashes - Blue trophy winner (3rd place)
    Archana Pai, Myntra Designs, India
    Priyanka Bhargav, Myntra Designs, India

Your entry should be a written case study that details an innovative piece of research that showcases clearly how the project contributed to business or societal success or change (maximum 2500 words). Entry text should be uploaded online and the submission should be very thorough, including not only methodology, but also the tangible results that are directly linked to the research.

Joint entries are also accepted (research user and agency together), however, agency-only submissions are not.

The project you submit cannot be presented at the ESOMAR Congress in the same year that it is being submitted for the award.

The judges are looking to reward the submissions that most persuasively and thoroughly establish the link between research and performance.

  • Scale of task: How difficult is the challenge to undertake?
  • Strength of solution: How imaginative or impressive is the strategic, business, social or media solution?
  • Strength of proof: How convincingly and credibly does the submission establish the link between research and commercial or social performance? How is this measured?
  • New learning: Has the case taught us anything new about how research works or about how to use research?
  • Scale of effect (this should include concrete KPIs): How impressive is the return on investment either monetary or societal? Does it demonstrate how effective the research was in contributing to the success of business or a social issue?
  • Supporting Material: Additional documentation is not required for an entry. However, entrants are encouraged to upload creative material, charts, videos, or any other presentations in support of their written piece. These can help bring the project to life for the judges. Material can be uploaded as part of the submission process.

The submissions will be reviewed by an international jury of specialists, who will select a shortlist of finalists to present their submissions at the ESOMAR Annual Congress. Finalists will be ranked as Bronze or Silver with the winner receiving a Gold rank. The jury is chaired by the President or Vice President of ESOMAR.

The Bronze and Silver ranked finalists will receive a trophy, and the Gold ranked submission will receive a trophy and a EUR 4000 prize.

The ranking of the finalists will be announced during the Awards Ceremony at the Congress.

If no finalists are judged to meet the necessary standard of the award, the jury shall be free to award no prize at all.

The award winner, together with the finalists, will be widely publicised by ESOMAR on our website, in our magazine Research World, through the ESOMAR social media channels and to international press.

All of the finalist's submissions will be published.

The option to submit has been closed.

The deadline has passed. It's not possible to submit anymore.