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ESOMAR/GRBN Guideline Consultation

Your chance to have your say!

The 2018 ESOMAR/GRBN Guideline on Research and Data Analytics with Children, Young People, and Other Vulnerable Individuals is an update of the 2009 Interviewing Children and Young People Guideline. This guideline is now open for consultation giving you a golden opportunity to influence the shape of our global guidance, so please let us know if you have any feedback via Multivote by end-February 2018.

Why are we revising the 2009 Guideline?

Since 2009 research methodologies have continued to evolve and the guidance in this document is directed at researchers working in research agencies and client organisations, as well as non-researchers using DIY methods. We have also to align key concepts stemming from the 2017 revision of the ICC/ESOMAR International Code.

The main focus of this guideline is on the ethical and legal issues involved, with the welfare of the individual as the overriding consideration.

This guideline will apply to:

  • Data collection through direct interaction with or observation of children, young people, and other vulnerable individuals;
  • Data used by researchers that is already available in digital form.

What's been done so far?

The text has been drafted by a team of international experts to ensure that it incorporates the latest practices of research and data analytics, so that the new Guideline takes into account the continuing innovation in technology that has created information sources that are relevant to research.

It expands the scope to account for other vulnerable individuals, a concept introduced by the 2017 revised ICC/ESOMAR Code, and takes into account emerging guidance from various international sources relating to the collection and processing of data from children and other vulnerable individuals particularly as regards emerging global consent and permissions requirements.