Questions for Users & Buyers of Online Samples

This set of questions offers a framework for buyers to use when evaluating the offerings of different online sample providers. It updates and replaces the 2012 ESOMAR publication, 28 Questions to Help Buyers of Online Samples.

Your research buying process has just become much more informed. This guide gives you the framework to follow when evaluating and buying the services of online sample providers. More than just a checklist, the guide offers you the tools to construct the right conversations with the sample provider to get the best sample possible.

This guide offers you the questions needed to identify the key issues, introduce consistent terminology, explain why each question should be asked, and note the issues buyers should expect to be covered in an answer. The intended use of these questions is that they form a basis for a conversation between buyer and sample provider, rather than simply being used as a checklist to compare offerings across providers.

The guide updates and replaces the 2012 ESOMAR publication, 28 Questions to Help Buyers of Online Samples.

The project team includes:

  • Reg Baker, ESOMAR
  • Pete Cape, Dynata
  • Melanie Courtright, Insights Association
  • Peter Milla, Peter Milla Consulting
  • Judith Passingham, ESOMAR

Questions and Answers to help Buyers of Online Samples

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