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Data, Research and Insights for All

Data, research and insights supports all businesses from start-ups to the world­’s largest multinationals and it accelerates the work of charities and governments to achieve social change.

Businesses

Data, research and insights are used to measure markets, guide new product developments, increase consumer understanding and enable business growth.

Charities

Data, research and insights is being used by charities to support advocacy campaigning and raise social understanding.

Governements

Data, research and insights is being used by governments to improve the quality and responsiveness of public services and guide policies.

Data, research and insights are used to measure markets, guide new product developments, increase consumer understanding and enable business growth.

Data, research and insights is being used by charities to support advocacy campaigning and raise social understanding.

Data, research and insights is being used by governments to improve the quality and responsiveness of public services and guide policies.

A €70 billion sector

The data, research and insights sector employs over 135,000 people worldwide. It generates insights from market, opinion and social research and data analytics, using a wide variety of methods and techniques.

135K+ employed
46% of research worldwide uses online & digital methodologies
43% of the market share is accounted for by the USA

Partners for Start-Ups

ESOMAR and the entire data, research and insights community is supporting data scientists and start-ups to accelerate growth.

Access to Experts and Growth Mentors

We can put you in touch with ESOMAR approved providers who are knowledgeable in the manipulation of data and the generation of insights to drive business success.

Contact us!

Data handling and management

Join ESOMAR and get access to practical guidance or expert tailored advice on data handling and management to avoid any compliance issues.

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Start-Up
Resources

Take a look at these free-to-use resources provided by the data, research and insights community to help start-ups become the next ‘big thing’.

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Research Rally

ESOMAR is working with start-up accelerators and support programmes to connect all interested start-ups with expert data, research and insights professionals from the ESOMAR community in growth-hacking rallies around the world.

Next Rally:

Amsterdam / 20 November 2017

Be informed

Data, research and insights is in the midst of an exciting revolution brought on by digital technology and new engagement techniques. Check out how our sector is re-inventing itself.

Scientific and fit for purpose

Data, research and insights needs to be fit for purpose and sufficiently underpinned by scientific methods to deliver the insights we need.

A career in MR ?

What do sociology, policy studies, teaching, mechanical engineering, languages, computing, psychology and radio and television arts have in common? They are all subjects that are easily transferable to a career in data, research and insights. And this is just a snapshot – there are of course many more.

What do sociology, policy studies, teaching, mechanical engineering, languages, computing, psychology and radio and television arts have in common? They are all subjects that are easily transferable to a career in data, research and insights. And this is just a snapshot – there are of course many more.

Fancy interviewing millennials in Vegas, creating a bar concept in Berlin or researching ‘fandom’ on social media – the data, research and insights industry is vast and varied and open to everyone!

Read more on yes.esomar.org

Job board

Great industry resources

Industry papers

Discover what new insights are being generated and how through our industry reports and papers.

Knowledge

Data, Research
and Insights

Take a look at our Market Research Explained book for more detailed information!

Market Research Explained

About us

Wiki

Take a look at our Market Research Explained book for more detailed information!

Wiki

ICC/ESOMAR Code and Guidelines

Take a look at our Market Research Explained book for more detailed information!

Code and Guidelines

FAQs on opinion and election polls

Answering the key questions on opinion and election polls from a journalist, opinion poll and public interest perspective.

FAQs on opinion and election polls

Industry papers

Discover what new insights are being generated and how through our industry reports and papers.

Knowledge

What is data, research and insights?

Take a look at our Market Research Explained book for more detailed information!

Market Research Explained

About us

ICC/ESOMAR Code and Guidelines

Take a look at our Market Research Explained book for more detailed information!

Code and Guidelines

FAQs on opinion and election polls

Answering the key questions on opinion and election polls from a journalist, opinion poll and public interest perspective

FAQs on opinion and election polls