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Notification regarding FieldGlobal Market Research

22 November 2017

Company named in multiple complaints

ESOMAR, the global insights community, working in the interest of members of its community, is notifying its members that multiple complaints have been made against a non-member company: FieldGlobal Market Research Pvt Ltd, with headquarters based in Mumbai.

FieldGlobal had been a member of ESOMAR until January 2015, but its membership was not renewed because several complaints had been filed by ESOMAR members regarding the company’s failure to fulfill its payment obligations on a timely basis. Since then, similar complaints regarding FieldGlobal have been continuously filed with ESOMAR.  

ESOMAR has been in contact with FieldGlobal a number of times to discuss this matter. In August 2017 ESOMAR made it clear to FieldGlobal that it intended to issue a publication to its members notifying them of FieldGlobal’s payment practices unless FieldGlobal would pay all outstanding amounts and on the condition that no additional complaints would be filed with ESOMAR. Although some outstanding amounts were paid to members following these discussions, additional new complaints came to the attention of ESOMAR in October 2017.

As an association responsible for the defense of the interests of its members, in partnership with national associations around the world who have adopted or endorsed the ICC/ESOMAR International Code, ESOMAR now feels that there is sufficient reason to notify  its members of FieldGlobal’s repeated failures to comply with its payment obligations on a timely basis.

We renew our recommendations that all our members always carry out due diligence when commissioning projects with any agency. In addition, any claim to be an ESOMAR member should always be verified by using our free-to-use member search in https://www.esomar.org/community/our-people.

We continue to strongly recommend the use of professionals and organisations who have adopted the ICC/ESOMAR Code, either by being members of ESOMAR and/or members of a national association who has adopted or endorsed the ICC/ESOMAR Code.

 

                                                                             -ENDS-

If you would like more information about this topic, please contact Kim Smouter , Head of Public Affairs and Professional Standards, at +31-20-664-21-41 or email at Professional.standards@esomar.org.

About the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics:

Last revised in 2016, the Code is a recognised global standard for the US$70 billion market research sector. The Code provides a unique set of guidelines for professionals who provide data-driven research solutions for business and social challenges.

The revision of the Code will continue to serve as the self-regulatory framework that has been successfully in place for many decades.

ESOMAR has promoted the use of a market research code since 1948 and joined with ICC in 1977 to create a universal code for the global market research industry, built on the existing international code based on the international ICC Code of Standards of Advertising Practice.

The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics can be found here: https://www.esomar.org/uploads/public/knowledge-and-standards/codes-and-guidelines/ICCESOMAR-International-Code_English.pdf

About ESOMAR

ESOMAR is the global voice of the data, research and insights community, speaking on behalf of over 5,000 individual professionals and more than 500 companies who provide or commission data analytics and research in more than 130 countries, all of whom agree to uphold the ICC/ESOMAR International Code.

Together with national and international research associations, we set and promote professional standards and self-regulation for our sector and encourage, advance and advocate the role and value of data analytics, market and opinion research in illuminating real issues and bringing about effective decision-making.

The ICC/ESOMAR Code and all ESOMAR guidelines are available on www.esomar.org.