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Standards

For 70 years we have promoted the highest ethical and professional standards. We offer practical guidance, services and supporting content to help our members meet essential global ethical and professional requirements.

We champion professionalism.

1

When collecting personal data from data subjects for the purpose of research, researchers must be transparent about the information they plan to collect, the purpose for which it will be collected, with whom it might be shared and in what form.

2

Researchers must ensure that personal data used in research is thoroughly protected from unauthorised access and not disclosed without the consent of the data subject.

3

Researchers must always behave ethically and not do anything that might harm a data subject or damage the reputation of market, opinion and social research.

Code of conduct

All ESOMAR members undersign and adhere to the globally recognised code of conduct, the jointly developed ICC/ESOMAR Code. It sets accepted global professional standards that we are accountable to reach.

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Practical guidance

We help our community implement the ICC/ESOMAR Code in their organisations by issuing practical guidelines, organising webinars and by our queries helpdesk.

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Protecting the public

Any member of the public can report suspected violations of the ICC/ESOMAR Code. Our complaint handling service investigates all reported cases and, if verified, issues appropriate sanctions.

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  1. When collecting personal data from data subjects for the purpose of research, researchers must be transparent about the information they plan to collect, the purpose for which it will be collected, with whom it might be shared and in what form.

  2. Researchers must ensure that personal data used in research is thoroughly protected from unauthorised access and not disclosed without the consent of the data subject.

  3. Researchers must always behave ethically and not do anything that might harm a data subject or damage the reputation of market, opinion and social research.

Your essentials

Knowledge base

For all your need-to-know questions on professional standards, consult our FAQ page

F.A.Q.

Submit your queries

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Our expert community

Have a question you can't find the answer to, contact us!

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For all your need-to-know questions on professional standards, consult our FAQ page

F.A.Q.

Have a question you can't find the answer to, contact us!

E-Mail Us

Our activities are steered by volunteer experts who selflessly share their expertise to ensure the work that we do benefits the data, research and insights community, and is fit-for-purpose. Get introduced to our community contributors.

Professional Standards Committee | Legal Affairs Committee